MBA1250 Q&A Wednesday: How important is the name of my business?

A business by any other name — is the profit just as sweet?

It’s Q&A Wednesday! We’ve got a listener who’s ready to start a business, but is wondering how much time and effort to put into the business’s name. What kind of impact does it really have? Does it really matter what you call a business if the product, marketing, and execution are solid? Can a bad name hurt a great company?

As it turns out, names matter.

Today, we explain how to choose a name for your business that will save you time and effort down the road. We compare the impact of names relative to other, arguably more important factors. We discuss how your business name can help or hurt, and what to consider when creating it.

Take a moment to get the first step in your branding right. Click Play!


Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today’s Sponsors

NYU Stern Online

Are you prepared to excel in today’s data-driven business world? Gain core business knowledge plus analytics savvy with the new online MS in Quantitative Management from NYU Stern. This innovative online degree offers work/life balance to learners everywhere. Learn more at 

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at

Show Links