When you’re starting a business, there’s a big, fundamental question you have to ask before you do anything else: build the audience first, or the product?
There are advantages to both options. In fact, we’ve built businesses both ways, and seen all the ways each approach can go right and wrong. In the end, we learned that it all depends on the kind of business and the circumstances in which you’re building it.
Either way, it’s a choice you have to make carefully.
Today, we explain exactly how to figure out which way will work for you. We’ll discuss what exactly an “audience” is in terms of a business asset, and how to assess its value relative to the investment you make in it. Then, you can decide whether to build that audience first or second.
Both your product and your audience can be built around each other, like a binary star system. Tune in, and take the first step toward answering what might be the most important question for a new entrepreneur. Click Play!
With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all your business purchases. Think about it - unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what's in your wallet?
Varidesk is the world’s leading standing desk solution, helping professionals maintain a healthy, active lifestyle in the office or at home. Varidesk converts any desk into a standing desk. Easily go from sitting to standing, increasing your productivity and focus. Varidesk comes with a 30-day risk-free guarantee, and there’s no assembly required. They also cover shipping both ways – if you don’t love it, they’ll pick it up! To learn more, visit varidesk.com/workelevated to learn more.