Marketing: should you hire out, or hire in?

It’s kind of like deciding whether to cook or call for takeout. On the one hand, you have ease, convenience, and the experience of specialists. On the other, you have a chance to create something that’s yours — something truly grounded in your own business and message. 

We’ve done both, so we know the advantages of each option.

Today, we discuss the true value of outside marketing agencies versus your own marketing staff. Which is the smarter play for you? With so many facets of marketing to consider (content, strategy, copy, etc.), building your own marketing team is no small project. But the long-term rewards can mean everything to your business.

We break down the skill sets required to truly “market” — and what we mean by “market” — as well as the specific challenges of assembling your own team. Whatever you choose, make sure it’s right for you. Click play at the top of the page!