You’ve heard that Facebook ads work. You’ve also heard they can be expensive, time-consuming, and hard to understand.

Well, you heard right. But that doesn’t mean you can’t figure Facebook advertising out! It’s Q&A Wednesday, and we’re helping one listener tackle The Social Network, however imposing it might seem. Fortunately, we know how to test the waters of a Facebook campaign, and what initial steps a Facebook advertising noob should take.

First hint: you’re not necessarily advertising your product.

Today, we’ll explain what kinds of Facebook ads are best for beginners, and how to organize your first campaign for minimal risk and maximum return. We’ll discuss what to spend, how to spend it, and how to target the easiest conversions first. We’ll also recommend our favorite online tools that make Facebook advertising easier and more efficient.

If you’re not careful, you can lose significant money advertising on Facebook. But if you’re prepared, you can make every cent a “Like”-worthy investment. Click Play!

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Hello Monday from LinkedIn

Jessi Hempel is back for Season 2 of Hello Monday from LinkedIn! The show is filled with great advice that sticks with you. Each week, Jessi sits down with a featured guest to uncover valuable lessons that you can apply to your own career. Every episode is like a helpful chat with someone whose experience you can truly learn from. Check out Hello Monday on Apple Podcasts, Stitcher, or wherever you listen to podcasts.

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