We are living in the Podcast Era — and smart marketers know it.

We recently spoke at the Click Engage Convert digital marketing conference in Melbourne, and couldn’t wait to explain how podcasting changed everything for our business. In fact, our own $100 MBA Show producer gave a talk on exactly how to market via podcast — whether you actually host one or not.

You read that right: you don’t have to host a podcast to market on one.

In fact, today we discuss 3 different avenues you can take in podcast marketing. Whether you’re ready to fire up the mic yourself, or simply want to use an existing podcast to help build your brand, there are options. 

Podcasting has already surpassed other, more traditional media in marketing and advertising opportunities. Our own experience is the perfect example! 

Tune in, and learn how to market in today’s podcast-crazy media landscape. Click Play!

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