If you know our intrepid host Omar, you know he’s a reader.

Omar plows through over 50 books each year, searching for those golden lessons that resonate and have a real impact. That’s because he believes a book has the greatest ROI in terms of professional development. For usually less than $20, you can learn things that change you as a business person forever.

Of course, not every book he reads is great.

Some of them, though, are standouts, usually the subjects of our Must-Read episodes. Now, he’s chosen the top of the top, the absolute best reads on business, personal growth, and marketing he read in all of 2019. These are the MUST-Must-Reads for anyone looking to improve their entrepreneurial game.

As the year draws to a close and the holidays approach, take some of that downtime to enjoy one. Or two. Or five!

Some are long, some are short. Some are dense, some are super accessible. All of them will help you and your business grow, if you take their lessons to heart. One is so incredible, it made the list despite the fact that Omar hasn’t finished it yet! 

Find out what they are, and get reading. Click Play!

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Show Links

The Laws of Human Nature by Robert Greene

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Product-Led Institute

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What You Do Is Who You Are by Ben Horowitz