MBA1548 Guest Teacher – Saksham Sharda – How to Generate Demand and Qualify Leads Using Calculators and Quizzes

It’s the biggest question in digital marketing: how can I get people to stop and hear me out?

Today’s guest teacher, Saksham Sharda, has an answer: hear them out first. By adding fun little tools like quizzes and calculators, you’re leveraging every consumer’s favorite topic (themselves) into crucial market research.

It doesn’t just get attention. It creates qualified leads — emphasis on “qualified.”

Today, Sharda is here to explain how these tools can work for just about any kind of business. He believes so much in the power of this approach that he represents an entire business built around a user-friendly tool for adding little quizzes and such to your marketing arsenal.

In the era of ad blockers and shrinking attention spans, we need ways to hear from leads — not just talk to them. Click Play!


Stitcher | Spotify Podcast Feed How To Subscribe

Give us a Rating & Review

Today’s Sponsors


Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at

Capella University

Thinking about how you can make a greater impact in your profession, or in the world? When you’re ready to take the next step, Capella University has flexible doctoral programs that work with your schedule. Put your passion into action, and get the experience and skills you need to lead. Capella’s curriculum and learning format were created with flexibility in mind, to fit your life and schedule. Explore available programs and scholarship opportunities at

Show Links

Outgrow: Type Outgrow + 100mba in the chat box for 20% off