Politics. Social movements. Morality. Does any of that have a role in your business?
That question is on the forefront of many an entrepreneur’s mind, as protests rage across the United States and the world over issues of inequality. While it’s tempting to think we can simply keep current events out of business…
…it’s just not always possible.
Silence is its own statement. Depending on the issue, what effect can that statement have on your brand?
Today, we’ll discuss when it’s appropriate — and responsible — to take a stand. We recently made our position on the Black Lives Matter movement public, and it cost us some customers.
But for us, certain social responsibilities are a greater priority.
Take a moment to think about what you stand to lose from saying something, and from saying nothing. Do the cost/benefit analysis of sticking to your deepest principles.
Consider financial and moral factors as a business leader, and make your best choice. Click Play!
Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!”
Thinking about how you can make a greater impact in your profession, or in the world? When you're ready to take the next step, Capella University has flexible doctoral programs that work with your schedule. Put your passion into action, and get the experience and skills you need to lead. Capella’s curriculum and learning format were created with flexibility in mind, to fit your life and schedule. Explore available programs and scholarship opportunities at capella.edu/doctoral