We dare you.

Seriously, we want you to do this. Raise your prices, even if it’s just a little. Do it this month, and you’ll learn something very powerful. You’ll learn that you can charge more than you think — without pissing off your customers.

And there’s one way to prove it.

A few factors keep small business’ prices artificially low. Mostly, it’s fear. Fear that your product isn’t worth that much, or that customers will be scared off. Sometimes, it’s just complacency — you’ve been charging the same amount forever.

But if you’re not growing, you’re dying.

You may be shocked at how undramatic a price hike can be. We’re asking listeners to make a modest increase in price, then tell us about it in an iTunes review. We’ll give your business a shout-out, and show everyone why raising prices isn’t just a good idea — it’s a must.

Remember: a modest increase doesn’t make a big difference to any individual consumer. But it can make a huge difference in your total revenue. Hear the details of the challenge, and get ready for some black ink. Click play at the top of the page!