Want to innovate your marketing? Study marketing innovation.
That’s what we’ve been doing, as we followed the launch of Hey, a new take on email from the guys who created Basecamp.
And no — we’re not affiliated with Hey in any way.
We just paid close attention to Hey’s pre-launch marketing strategy, and felt compelled to share it with you. We’re not discussing Hey as a product. We’re discussing what made Hey’s marketing campaigns so creative, original, and effective.
It’s enough to make you believe they really can take on Gmail.
Hey’s launch proves that there’s always a new niche, a new way to approach even the most crowded industries. By daring to differentiate, Hey attracted, nurtured, and converted new legions of fans — even as they navigated unexpected roadblocks.
What can you learn from Hey? Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Today’s Sponsors
Podcasting Master Class with Omar Zenhom
Ready to finally start that podcast? The $100 MBA Show has over 130 million downloads and mentions from Forbes, Inc, Time, and others. How’d we do it? In our live Podcasting Master Class, Omar will show you how to create and market a popular, business-changing podcast from scratch. We’re offering a huge discount for the first round of this intensive live workshop. Get your seat for $149 at 100mba.net/podcastingmasterclass
WebinarNinja
Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.