MBA1580 Q&A Wednesday: What’s a good email open rate for my business?

*Checks notes*

Yep, the money’s still in the list. 

Email is everything when it comes to marketing. It’s the #1 way to nurture leads, and move them closer to becoming customers. But how do you know if you’re…y’know, doing it right? How do you measure the success (or failure) of your email campaigns?

Open and click rates, of course.

It’s Q&A Wednesday, and we’ve got one listener who isn’t quite sure what a “good” open rate is. Spoiler alert: most of your emails won’t get opened. But there are industry standards, benchmarks you can work towards as you grow your business.

Today, we’ll discuss the two big email metrics, what numbers you should shoot for, and what factors affect those numbers. 

With reliably sourced data, we’ll explore the marketer’s never-ending quest to get those emails opened, read, and clicked. Click Play!


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