Gamer or not, pay attention to the Playstation 5.

The launch of this highly anticipated gaming console is a Master Class in how to debut a new product. Every step of Sony’s marketing campaign was packed with lessons for anyone who wants their next offering to make a serious splash.

And yes, even small businesses can learn from the pros.

Today, we detail the steps Sony took to make sure this launch had a massive positive impact on their brand. From product development to advertising, Sony frikkin’ nailed this.

What lessons can you apply? One way to find out — Click play at the top of the page!

The Breakout Business Roadmap