Before you try to sell, ask yourself: what’s the point?

All products, and all marketing, should address the pain point. It’s about being customer-centric. Customers will choose your business if they think it offers the best cure for their pain. In other words, customers ultimately don’t want the most features or the coolest look or even the best price. 

They just want the best solution to their problem.

Customers don’t care how cool we think our products are. And despite our assumptions, price is definitely not the deciding factor most of the time. All sales start with a problem, with the “pain” of needing a product that does x, y, or z. This trumps every other feature or benefit. If you keep your eye on the pain, customers will choose you.

 A pain-centric approach will help you differentiate your business and make the best argument against the competition.

Tune in, and learn how to listen to your customers, not just pitch to them. Find out what’s hurting, and offer the fix. Articulate why — every other factor aside — your offer can cross one problem off their list. Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

Kronos

Kronos is workforce innovation that works. Kronos puts HR, payroll, talent, and timekeeping on a single, cloud-based platform specially designed to give HR professionals supporting a blended workforce a whole new
level of confidence. Learn more at
kronos.com/hrswagger

Bank of America

Feeling stuck in your job? Bank of America's Academy for Consumers and Small Business can help. Bank of America can help you start on a long term career path through peer mentoring, immersive programs, and a variety of clear and distinct paths. Take the first step towards your long term career  at careers.bankofamerica.com now!

Show Links

SAAS Academy

ConvertKit