Get ready for disaster.

Not that one’s coming! But as 2020 amply demonstrated, the sh*t can hit the fan out of nowhere, drastically altering your business plans. From pandemics to unrest to new technologies, no entrepreneur should be caught off guard.

So how can you be prepared for the unexpected?

Today, we discuss why and how to build a reasonable “safety net” that will surprise-proof your business. By changing the equation to include exit strategies and contingency plans, you make your business a smarter bet. 

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