We all start with zero.
Whether it’s your email list, blog readership, social followers, or — yes indeed — podcast listeners, building a real fanbase takes work. The good news? While money can buy attention, it can’t buy engagement or loyalty. Only quality content can do that.
But how do you bring the people to the content?
Today, we share how we went from 0 to 1k. We didn’t have much by way of a budget, but we did have something valuable to share. 7 years and 1,800 + episodes later, we look back on how our lean, one-listener-at-a-time approach gradually snowballed into something big.
You can apply the tactics we discuss in this episode to any kind of content. Your following is out there — it’s time to help them find you. Click Play!
It only takes one mistake to change your life — or someone else’s — forever. You’re out with friends. You’re putting back a few drinks. A few becomes a few too many. It’s time to go, and for a moment you think of calling for a ride. You tell yourself you’re a good driver, you live nearby, you can make it home ok. What’s the worst that could happen? You get pulled over? Lose your license? Lose your job? Total your car? Kill someone? Play it safe and plan ahead to get a ride. Drive Sober or Get Pulled Over.
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