MBA1840 Q&A Wednesday: How do I niche down a business I bought?

Controlling the direction of a business you built is one thing. But what if you didn’t build it?

It’s Q&A Wednesday, and we’ve got a listener in a special kind of pickle. They purchased a business, but it needs to shift gears. The business isn’t doing as well as it could, because it’s trying to please everyone instead of a targeted audience.

Can you buy a business and change it without alienating existing customers?

As it turns out, we have an example that can shed some light on this one. Many businesses make the mistake of casting a wide net instead of finding their niche. And this isn’t the first time a new owner has recognized that problem and tried to fix it.

We’ll share the story of how this other business faced the exact same situation, and how they addressed its challenges. Learn why niching down is so important, and get our best tips on pulling off a big shift like this. 

Click Play!


Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today’s Sponsors


Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to and use promo code MBA.


Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at