“Marketing.” The term is vague. New entrepreneurs don’t always know exactly what it means — let alone how to do it effectively.
That’s why we’re so happy to have John Jantsch.
A best-selling author, sought-after speaker, and founder of Duct Tape Marketing, John specializes in helping small businesses market effectively. In today’s extended conversation, John and Omar discuss what marketing is really for — and how to know you’re doing it right.
In other words, we’re cutting through the “hacks” to discover what really, truly works.
By focusing on what’s proven over time for countless companies, you can bypass the forest of trends and create a real marketing “engine,” a system that delivers consistent results. In this full-length interview, we get deep into the details. Click play at the top of the page!
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