MBA2041 Why You Should Open & Close Your Courses

More people will sign up for your course if they can sign up whenever they want…right?

Not necessarily.

It might seem logical to let people enroll in your course whenever. But basic consumer psychology tells a different story; when there’s no urgency, there’s less chance someone will make a commitment. Most people will put off ‘till tomorrow what they can do today.

…and that’s only one of the reasons you should periodically close your course enrollment.

Not only are people more likely to sign up when the window isn’t open forever, it’s actually easier to market close-able courses. Today, we explain why the open/close model is better for business, and how to set it up for the best results.

With examples from some of the most successful course-based businesses around, this episode is your guide to getting more students. Click Play!


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