Information isn’t the only thing that gets leads.
When we create free lead magnets, we often default to sharing information. After all, sharing what we know doesn’t cost much, and knowledge is easy to transfer online. But there’s another option — and it’s just as good for conversions: templates.
Whether it’s email or blog post templates, slide deck templates, or something else, a template doesn’t teach your lead anything. But it still empowers them.
In other words, a free template is a solution to a pain point, just as much as an e-book or checklist is. The difference: it’s easier to use right away, and leaves a smaller gap between what you gave your lead and what they actually did with it.
Today, hear how we use free templates as highly effective lead magnets. And learn how to ask yourself what kinds of templates your audience might appreciate. Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Today’s Sponsors
Identity Digital
Creating a business website? Consider an Identity Digital descriptive domain extension. With over 300 extensions to choose from, you can create truly unique descriptive domains, like headfirst.agency or internet.games. Plus, because you’re using meaningful words on both sides of the dot, you can rank higher in search results. Many people settle for a name that isn’t true to their vision, but you don’t have to compromise. Go to name.digital name.digital and use code MBA100 for 25% off your descriptive domain extensions through 2023. Don’t stop at the dot!
Recommended Tools
Xero
By far the easiest accounting software on the market. We use it for all our businesses, because it integrates with all our accounting, billing, and banking apps. With super affordable plans for small businesses, Xero makes keeping the books much, much simpler. Head to xero.com/podcast and find the accounting solution you’ve been looking for!
ConvertKit
ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit
WP Engine
WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF