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MBA2138 Must Read: Effortless by Greg McKeown

Harder doesn’t mean better.

In fact, the opposite might be true. For as powerful as grit and a solid work ethic can be, we’re never grunting and sweating when we’re at our best. We’re smooth. We’re fluid. 


Greg McKeown first changed our approach to business with his truly essential Essentialism, which advocates for a strict focus on what matters most. Now, Effortless adds a new dynamic: embracing the ease that characterizes our best efforts.

Of course, it means reframing your mindset. If you believe that “hard work” is always the way forward, it might take some mental pivoting to understand that incredible results often come from low levels of effort — at least as people typically understand effort.

Hear the key points and top takeaways from this instant classic. Click Play!


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Show Links

Effortless by Greg McKeown

Essentialism by Greg McKeown