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MBA2148 Guest Teacher – Lorrie Thomas Ross – How to Create a Sustainable and Effective Marketing Strategy

Don’t market without a (long-term) plan.

Often, new entrepreneurs “wing it” when it comes to marketing and brand-building. But being new to business comes with a huge advantage: you can implement a long-term strategy earlier.

Today’s special guest teacher will help you do just that — and if you’re already marketing, she’ll help you course correct for better results.

Lorrie Thomas Ross founded Web Marketing Therapy to diagnose ineffective marketing strategies, and help businesses find a better strategic prescription. Today, she shares a framework for auditing your current marketing efforts, and creating a strong foundation for overall strategy.

Learn the best ways to generate leads and create brand narrative, with a focus on what actually, measurably works. Click Play


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Today’s Sponsors

Mission Control

What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at

Capella University

At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at

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Show Links

Web Marketing Therapy