When you’re running (and funding) your own business, it’s smart to avoid too much risk.
…but you can’t avoid all risk. And at some point, risk avoidance starts to look like cheating yourself out of greater success.
Every business reaches a moment where you have to ask if the time, money, and effort you invested is likely to pay off. If the answer is no, you bail or pivot (no shame in that). But if the answer is yes, it makes no sense to go in halfway.
It’s time to commit.
Today, we share some of the most clear signals that your business or product is ready for your full attention. When these signs appear, you’re most likely in a situation where a major investment of time, money, and effort is the smartest play. With examples from our own experience, we’ll paint a picture of what that moment looks like.
You should always be smart, cautious, and subject your ideas to thorough validation. But once you’re beyond validation, it’s time to swing for the fences. Failing to succeed because of inaction is just as tragic as failing to succeed because of incorrect action.
When the lights are green, it’s time to GO. Click Play!
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Today’s Sponsors
Mission Control
What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc
Recommended Tools
Xero
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ConvertKit
ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit
WP Engine
WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF