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If you have some sort of sale in your business, will that upset your past customers? Will you alienate them in any way? If that’s the case, how do you offer sales or discounts for your products or services? Let us answer your questions in today’s episode. Don’t delay, just hit play at the top of the page!
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Sales
Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited. Usually it’s by the hour, or…
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Price hikes can be scary. Will you turn customers off? Will people feel betrayed or surprised — especially during a…
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Getting customers to commit to subscription services takes finesse. Offering free trials is one way to do it; offering a…
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A lot of our peers in the business ask us why we only charge a one-time fee of $100 for…
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Struggling to price your product or service effectively? Ever wondered why some businesses rake in profits while others barely scrape…
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No, today’s title is not a typo. It’s a famous quote from marketer Dan Kennedy, whose understanding of value —…
Short, practical business lessons for the real world. Find out why it was awarded both a Best of Apple Podcast and the #1 Work Smarter podcast.
