Author: Nicole Baldinu

Is your small business succeeding?

Growth can be a difficult thing to measure. Often, new entrepreneurs need help to determine whether they’re on the right track. What exactly constitutes the right speed of growth is hard to put your finger on, especially when things can change so drastically at the beginning.

Today, we discuss exactly how to decide what success means for your business, what exactly needs to grow, and how fast. Whether you’re measuring revenue, users, influence, or anything else, defining your benchmarks is the only way to track your progress. If you’re not growing, you’re dying — so you have to be able to “see” growth as it’s happening.

No matter the size or type of business, you can paint a picture of what adequate growth looks like. On this episode, we offer multiple ways to measure growth, so you can decide which matters most. By pinpointing the right data and metrics, you can see exactly where you are — and how to get where you’re going more quickly.

Learn how it’s done — Click Play!

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Today’s Sponsors

Digital Ocean

Digital Ocean offers the most developer-friendly cloud-based hosting, optimized to make managing your infrastructure easy. Deploy, manage, and scale applications with intuitive controls and an API designed just for developers. Join companies like Docker, GitLab, and Slack to get the services you need to grow. For a free $100 credit towards your first project, head to do.co/mba

Emma

Emma is a powerful email marketing platform with a personal touch. With Emma, you’ll have everything you need to connect your data, build your audience, and market like never before. Plus, Emma’s award-winning team is always ready to support you on strategy, design, list migration, and more. Request a customized demo today at myemma.com

Just getting started blogging? There’s a ton to learn. There’s a ton we wish we’d learned before we started. Fortunately, we’ve learned it since, and today we share it with you!

It’s Q&A Wednesday, and one listener wants to know exactly what advice we’d give a rookie blogger. Without the right focus (and the right tips), the blog game can be tough, even counter-productive. But if you can find your voice, master your content production, and leverage your writing skillfully, your blog can be the best thing that ever happened to your business.

This advice is much more specific than “just keep blogging.” With instructions on everything from blog structure to page design and more, you can improve the quality and visibility of your blog. This is the information it took us years (and hundreds of posts) to acquire.

Make the best blog you can make. Get the most out of it. See how powerful a simple thing like the written word can be for your business. Click Play!

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Kronos

No one compliments you when their paycheck is correct. But make a mistake, and things can get ugly. To keep payroll and HR on point, try Kronos. Kronos is workforce innovation that works, making sure payroll is right from punch-in to paycheck.  Learn more at kronos.com/payroll

American Express

See business differently. See big expenses as big opportunities, new problems as new  solutions, and late nights as…well, late nights! Get the powerful backing of American Express, and don’t do businesses without it. Learn more at americanexpress.com/seebusinessdifferently

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Risky Money

Conferences can be excellent opportunities to network, build partnerships, and yes, build your audience. Whether you’re a speaker or just an attendee, there’s no substitute for the face-to-face, in person connections you build at conferences.

But you have to make those connections correctly, and strategically.

Too many entrepreneurs don’t get the most out of the opportunities conferences create. Today, we discuss how to turn your fellow attendees into more than just friendly faces. With a few simple tricks, you can turn them into leads, and ultimately into customers.

You can harvest the crowd, turning a portion of the conference audience into your audience.

Conferences are unique and wonderful things, where you’re surrounded by people with whom you already share common interests. You can dip your basket into this flow of real-world, live human traffic, and translate it into digital traffic for your business.

Check out our 5 tips for getting the most out of conferences, and see what a difference they can make. Click Play!

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Today’s Sponsors

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

NetSuite

Outgrowing Quickbooks? Outdated legacy systems from the early days of your business slowing you down? It’s time to move forward. NetSuite by Oracle is the cloud-based business management software you need for the next level. Download NetSuite’s free guide, Crushing the 5 Barriers to Growth, at netsuite.com/mba

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WebinarNinja

Sumo

King Sumo

For new businesses, Facebook is a long game.

The power of social media marketing is often, frankly, overhyped. But that doesn’t mean there’s aren’t serious gains to be made with the right approach. In particular, Facebook’s ability to directly target users according to endlessly refinable characteristics is just too good to pass up — but it still requires strategy on your part.

Today, we discuss our long-term, slow-and-steady method for gradually getting a serious ROI on Facebook marketing. With a far-reaching outlook, you can harness the considerable power of Facebook to make your ad buys count in a big way. We’ll show you how to build and implement a Facebook strategy like the one we’ve been using for the last several years, to great effect.

Facebook can make a huge impact on your business, but only if you approach it with the correct timeframe in mind. Planning, patience, and commitment will bear the biggest fruit. See how we pull it off, plus learn about an incredible online resource that makes Facebook advertising much, much easier. Click Play!

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Today’s Sponsors

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

American Express

See business differently. See big expenses as big opportunities, new problems as new  solutions, and late nights as…well, late nights! Get the powerful backing of American Express, and don’t do businesses without it. Learn more at americanexpress.com/seebusinessdifferently

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EasyCourse

Lynda.com

AdEspresso

Computer running sluggish? You can’t let your tech slow down your business, but what if you can’t afford a brand spanking new piece of equipment?

Worry not, friends. You don’t have to drop a couple G’s on the latest hardware.

There are alternatives. You’ve got to have the tools you need to do business, even if your operating budget isn’t in “new MacBook” territory just yet. You can drastically improve your computer situation for just a few hundred dollars, or even less.

From tune-ups to accessories to trade-ins, there are cheaper, better ways to get the hardware you need.

Today we share the tricks that let you get the most computer for the least amount of money. Some of them, you may have heard of. Others, maybe not. To keep your startup lean, you need to find savings wherever you can, and these savings are substantial.

Reduce friction. Save time. Get more bang for your tech-buck. Click Play!

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Today’s Sponsors

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

Emma

Emma is a powerful email marketing platform with a personal touch. With Emma, you’ll have everything you need to connect your data, build your audience, and market like never before. Plus, Emma’s award-winning team is always ready to support you on strategy, design, list migration, and more. Request a customized demo today at myemma.com

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MBA1026: How often do you need to upgrade your computer?

Clean My Mac

Clean My PC

Amazon Glacier

Entrepreneurs have active minds. Our brains are always coming up with new ways to innovate, grow, and evolve. Ideas, as they say, are a dime a dozen — but only if they’re not executed in the real world.

So how can you make sure you’re getting the most out of your ideas? How can you keep up with your own busy brain?

Today, we’re offering a solution. We’ve got a super-efficient, time-effective system for organizing all your random ideas, weeding out the duds, prioritizing the ones with the most potential, and implementing them.

This idea-management formula won’t just save you time, it’ll keep you from wasting (or forgetting) your best and brightest notions.

All it takes is a simple, convenient spreadsheet, and a little time each week. We’ve used this system for years, and it’s served us very, very well. Get through the most ideas in the least time. Turn your a-ha moments into actionable plans. Don’t leave your ideas sitting where they’ll do the least good: in your head. Do something with them! Click Play!

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Today's Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now!

Digital Ocean

Digital Ocean offers the most developer-friendly cloud-based hosting, optimized to make managing your infrastructure easy. Deploy, manage, and scale applications with intuitive controls and an API designed just for developers. Join companies like Docker, GitLab, and Slack to get the services you need to grow. For a free $100 credit towards your first project, head to do.co/mba

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Sumo