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MBA930 Q&A Wednesday: I don’t get the whole customer avatar thing. Do I just make one up?

It’s marketing 101: the “customer avatar,” also known as the “buyer persona.” In theory, every business keeps an imaginary customer in mind when crafting…well, everything. From the product itself to the marketing content, everything is designed with the aim of pleasing this avatar, this stand-in for your potential customers. But who is this person? And how do you create them?

That’s the topic of this week’s listener Q&A. We help one $100 MBA fan identify the key characteristics of his customer avatar by taking a radical approach: thinking of an actual customer! You don’t have to work your imagination too hard when real people do a fantastic job of representing themselves. We discuss how to mine your real-world customers and contacts for avatar info, so that you can tailor what you do for maximum appeal.

Learn how to craft the ultimate buyer persona: Click Play!

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Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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WebinarNinja

$100 MBA Idea Validation Course

The Productivityist Podcast

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MBA929 Off Social Media For 4 Months. The Results So Far.

What is social media costing you? What is it gaining you? The answers to these questions — and finding the right balance between them — could mean as much to your business as it does to your personal life and well-being. Our host Omar decided to find out in the most direct possible way: by quitting social media altogether.

4 months in, and Omar’s learned a lot about the time and headspace consumed by social media, and how that compares to the business benefits. While there are some things he definitely misses, there are other things our host (and our business) are happy to do without. Is social media your default go-to when you have a spare moment? If you added up all your spare moments, could you do something more productive with them?

Find out how to balance the realities of online marketing with the need for healthy habits. Click Play!

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Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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MBA928 Must Read: I Can’t Make This Up: Life Lessons by Kevin Heart

What can you learn from someone who made millions out of nothing? No capital, no connections, and no fantastic product idea? That’s the story of popular comedian Kevin Hart. His autobiography I Can’t Make This Up is the subject of this week’s Must-Read Book Review, and it’s packed with valuable insights that any entrepreneur can utilize.

It’s a long read, but engaging all the way through. Most importantly, Hart’s personal philosophies on work ethic, failure, and adaptation are proof that success doesn’t come from outside funding or the “perfect” product idea, but from a willingness to execute with what you have. His revelations about personal transparency and the marketability of honesty are fantastic examples of the core business principles we can all apply. Kevin Hart is a funny guy, but his true-life business lessons are nothing to laugh at. Click Play!

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TransferWise

Money without borders! TransferWise multi-currency international business accounts make it cheaper to pay and get paid in different currencies. TransferWise features great exchange rates and low fees to convert and send money. Visit transferwise.com/mba

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Listen anytime, anywhere to an unmatched selection of audiobooks, original premium podcasts, and more with Audible! To start your free one-month trial and claim two free audiobooks, head over to 100mba.net/audible.

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16 Things You Don’t Know About Me (Omar)…But Should

The Obstacle is the Way by Ryan Holiday

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MBA927 Does Free Content Still Work? Plus Free Ride Friday!

Not all content is created equal. There was a time when a simple weekly 500-word blog post, stuffed to the brim with keywords, was all you needed to get the attention of consumers. Not any more. Today’s content market is bigger, more sophisticated, and not likely to be fooled by anything less than the genuinely valuable. Free content can still work, but only if it’s done right.

Today, we discuss what makes content truly valuable — both to you and your audience. We describe the characteristics of content that works, and content that doesn’t. Does your content have heart? Does it have what it takes to not only stand out, but resonate? Do you know how to promote it? Learn how to create content that converts. Click Play!

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Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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Guest Teacher: Brian Dean

$100 MBA Free Idea Validation Course

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MBA926 Why You Don’t Need to Love Everything About Your Business

Some days, you just don’t feel like it.

That’s ok! One myth of entrepreneurship is that you should love every second of running your business. A fantasy of doing what you love and “never working a day” pervades the laptop-on-a-beach culture of easy independent success. But it’s absolutely healthy and normal to struggle with motivation, and to just…well, hate it sometimes.

The key to navigating this is to stay rooted. Build your business around a genuine motivation, and tap into that motivation when the going gets tough. Today on the podcast, we discuss how to find your “why,” and let it guide you through the late nights, early mornings, and other inconveniences of earning your success. Hang in there, friends. Click Play!

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WP Engine

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$100 MBA Must-Read: Grit by Angela Duckworth

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MBA925 Q&A Wednesday: How do I prevent someone from stealing my idea?

You’ve got a great business idea, but you’re keeping it to yourself. If you let your million-dollar cat out of the bag too soon, surely someone will come along and beat you to market with it, right?

Not exactly.

Today, we address a frequently asked question about protecting business ideas from would-be thieves. Long story short: don’t worry about it! As we’ve said many a time, business isn’t about ideas; it’s about implementation. In so many cases — from electric cars to social networks — it’s not the first version that succeeds, but the best executed version. Listen to the podcast, and learn why you should never sit on an idea. Learn why the odds of losing out to idea bandits are so ridiculously low that it should never hold you back. Click Play!

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WP Engine

WP Engine has your WordPress hosting covered. Take advantage of fast, secure, innovative hosting with expert support and service. We use WP Engine to host The $100 MBA for a reason! Head to 100mba.net/wpengine today for our special discount offer.

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WebinarNinja

$100 MBA Free Idea Validation Course

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MBA924 How to Create a Successful Version 1 of a Product

Get ready for launch! Sometimes, entrepreneurs struggle to get their product market-ready in time. It’s no secret that we believe strongly in the principle of launching the MVP, or Minimum Viable Product, as soon as possible. So while we never recommend “perfecting” your product into non-existence, you do want to make sure that the first version you release will have the best possible impact — and lay the foundation for success with future versions.

Today we discuss the specific strategies you can use to optimize your V1. By implementing a few key principles, you can align your product with customer needs and customer outcomes. You can set your product up to gain traction, build momentum, and be the first phase of something wonderful. Let’s get viable: Click Play!

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WP Engine

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Rise & Grind: The New Podcast From Daymond John

Learn how to make the most of 24 hours. Listen to Rise & Grind, the new podcast from Shark Tank host Daymond John. Subscribe today on Apple Podcasts, Stitcher, or wherever you listen.

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$100 MBA Free Idea Validation Course

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