Author: Nicole Baldinu

You’re about to blow up. Are you ready?

When big things are on the horizon, you have to prepare your business. “Catastrophic success” is real and dangerous, and businesses that aren’t prepared to handle a sudden spike in recognition and sales can founder. If you know your business is about to raise its profile, it’s time to gear up for the next level.

Today, we discuss how to get ready for when the attention — and the customers — start pouring in. We’ve got 5 specific bases you need to cover, so that sudden success doesn’t turn into suddenly losing your footing. You’ve got to make the most of those rare, golden opportunities to parlay big moments into long-term profit, so don’t miss your chance!

If you’re not ready, your business infrastructure can be overwhelmed. Your website can crash. Your payment processor can trigger alarms. Your inventory can be exhausted. Your ability to keep up when the good times start rolling is crucial to your survival.

Worry not, entrepreneurs. Sudden success is a good problem to have, and we’re here to help you navigate it. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now!

Adroll

Whether you’re running a new startup or an established business, creating sustainable growth is Priority One. Over 37,000 brands use AdRoll to find more customers and make more sales, making over 246 billion in sales annually. Trust your marketing budget with a proven partner. To invest smarter and grow faster, head to adroll.com/mba

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WebinarNinja

EasyCourse

Elastic Beanstalk

Intercom

Braintree

Stripe

What’s stopping you from starting your own business? If you said money, you’re not alone.

In fact, a lack of startup cash is among the primary reasons people never get their big idea off the ground. So how can you break free from a lack of capital, without resorting to loans or investors? How can you put together the scratch all on your own?

We know how. We’ve done it.

Today, we help you create your business-starting action plan. Our host Omar started his own first business one dollar at a time, while maintaining a conventional job. He learned from experience how to save up money and that create demonstrable progress towards the day you can actually pull the trigger.

Some of these methods are easier than others. All require sacrifice. But all get the job done. See which of Omar’s 5 methods can work for you. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now!

Adroll

Whether you’re running a new startup or an established business, creating sustainable growth is Priority One. Over 37,000 brands use AdRoll to find more customers and make more sales, making over 246 billion in sales annually. Trust your marketing budget with a proven partner. To invest smarter and grow faster, head to adroll.com/mba

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Dave Ramsey

EasyCourse

The subscription box: it’s all the rage, as enthusiasts of all kinds sign up to get a fresh collection of hobby-specific goodies each month. But how specific can you get? How niche is too niche to sustain a profitable box-driven business?

It’s Q&A Wednesday, and we’ve got a listener with a very targeted, extremely niche idea for a subscription box service. And while we always recommend finding very, very specific problems to solve, you still have to make sure there’s a big enough market to keep your company profitable.

So how can you find out?

Today, we discuss exactly how to test the waters, and gather the intel you need to determine whether your big idea has a big (enough) audience. We take our listener through some business recon, and explain step-by-step how to do the low-cost market research necessary to reach an answer.

Niching down minimizes risk, but you can’t go in blind. Find out how small the target can really be — Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now!

Adroll

Whether you’re running a new startup or an established business, creating sustainable growth is Priority One. Over 37,000 brands use AdRoll to find more customers and make more sales, making over 246 billion in sales annually. Trust your marketing budget with a proven partner. To invest smarter and grow faster, head to adroll.com/mba

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Wet Fly Swing

Wet Fly Swing Podcast

AdEspresso

When it comes to keeping customers, onboarding is everything.

Getting your customers immediately engaged with your product is key to reducing churn and getting a return on all your marketing and advertising investment. It’s also key to creating evangelists for your brand, as new customers become repeat customers and convince others to join them.

You don’t just need buyers — you need users. And you can’t have users without tutorials.

Today, we’ll show you how to quickly, efficiently create bare-bones, minimum viable tutorials that get the job done. No fancy effects, no bells or whistles — just fast, effective resources that’ll get your customers using your product and reaping the benefits. These tutorials are built for speed, without sacrificing efficacy.

With our tips, you can put your entire library of tutorials together in a day or two (or less!). These tutorials don’t require new website pages or a massive budget to create. They just require a (very) little time, a little know-how, and some of the helpful resources we use ourselves.

Get your tutorials done, and get your customers on board — quickly! Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now!

Mattress Firm

Ready to improve your sleep? The experts at Mattress Firm are here, ready to help you build your bed from headboard to mattress to adjustable base, right down to the sheets and bedroom decor! Save 10% with coupon code PODCAST10 at mattressfirm.com/podcast

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ZenDesk

Intercom

WebinarNinja Help

CloudApp

Everyone loves a freebie. But if you do a promotional giveaway, are you getting anything in return?

Contests, random drawings, and other giveaways are definitely fun, and they definitely generate some buzz. But if you’re not careful about how you implement your giveaway, you can end up simply…giving stuff away!

You’re a business person, not Santa. You want a return on investment.

So how can you make sure it’s worth it? Today, we discuss how to conduct giveaways designed to convert, not just build hype. We describe the kinds of giveaways that actually help grow your business, as well as the kinds that simply cost you money for no good reason. We teach you how to run your giveaway efficiently, so that it generates more than the prizes cost.

Remember, you want your audience to be interested in your business and product, not just the prize. What you offer as a prize is far less important than who you offer it to. You’ve got to make sure that your giveaways are targeted, not just generous.

Find out how to maximize the positive impact of a giveaway campaign. When done, right, it’s a fantastic business-booster. Click Play!

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Today’s Sponsors

Adroll

Whether you’re running a new startup or an established business, creating sustainable growth is Priority One. Over 37,000 brands use AdRoll to find more customers and make more sales, making over 246 billion in sales annually. Trust your marketing budget with a proven partner. To invest smarter and grow faster, head to adroll.com/mba

Microsoft Surface Go

Get the job done, no matter where you are. The Surface Go is the smallest Surface ever, weighing just over a pound with a 10’ touchscreen. The compact, powerful Go has laptop performance with tablet portability starting at just $399. What are you waiting for? It’s time to Go!

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WebinarNinja

EasyCourse

King Sumo

Get. More. Done.

Every independent business person wants to be more productive. The more we get done, the faster our business grows — and the more time we have to enjoy the lives we build for ourselves. We’ve discussed a zillion productivity hacks on this podcast, from scheduling to single-tasking and more.

Today, we’ve got a trick from way out in left field. You probably haven’t thought of it. But when you hear it, you’ll see how much sense it makes.

This single strategy can triple — yes, triple — your output. It takes a little time to implement, but the results are way, way worth it. It involves something we all do every single day, and how to do it far more efficiently. Once we tried it, our productivity skyrocketed. And all because we took the time to perfect the art of…

Well, you’ll have to tune in and find out.

We’ll discuss what this strategy is, how to implement it, and offer a list of resources you can use to make it happen. What are you waiting for? How can you stand the suspense? Click Play!

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Today’s Sponsors

Kronos

No one compliments you when their paycheck is correct. But make a mistake, and things can get ugly. To keep payroll and HR on point, try Kronos. Kronos is workforce innovation that works, making sure payroll is right from punch-in to paycheck.  Learn more at kronos.com/payroll

Betterment

Outsmart average. Betterment is online financial advisement for those who refuse to settle. With cutting-edge tech, Betterment builds a personalized portfolio and offers unbiased advice to get the most out of your investments. Visit betterment.com/mba for up to one year of free financial management. Visit betterment.com/mba now!

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Sumo

TyperShark

God of Word

Steno Arcade

Mickey’s Typing Adventure

Text Expander

EasyCourse