Categories
Show

MBA1839 Should You Get an Investor When Starting a Software Company?

File this under “questions we get a lot.” If you want to start a software business, do you need outside money?

Well, it depends.

Our SaaS business, WebinarNinja, is 100% self-funded. Omar used his own money to get it going, and it’s been running on its own steam ever since. But that doesn’t mean self-funding is the right decision for everyone. 

It all depends on your goals.

Today, we discuss the ups and downs of taking investment, and alternative ways to get the capital you need. Software is a special animal, one that requires a concrete plan to get off the ground. Tune in, and see which you need more: investment, or control. 

Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/

Show Links

Michael Seibel: How to Plan an MVP

Categories
Show

MBA1838 Guest Teacher – Michael Reddington – How to Incorporate Forensic Interrogator Tactics to Sell More

What’s the difference between getting someone to make a purchase, and getting someone to tell you the truth?

To the human brain…very little. 

This one sounds out of left field, but stick with us. Michael Reddington made a career out of getting information from criminal suspects. Along the way, he discovered that the same kind of trust, honesty, and vulnerability required to elicit a confession has another application.

Turns out, it’s a heckuva sales strategy.

In this episode, Michael explains 5 principles of interrogation techniques that work just as well in sales. From a psychological standpoint, selling and interrogating are basically the same thing — a conversation that ends with the right decision.

Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

Calm for Business

Burnout is real. Help your employees with Calm for Business. Empower your team with Calm’s library of content designed to help reduce stress, improve sleep, and build mental resilience. Give them lo-fi playlists, quick breathing breaks, guided meditations, and more. Calm even includes programs tailored for mental health and productivity, like their “Mindfulness at Work” Series. Calm is offering a free well-being ebook for HR and Benefit leaders, and one month free after you attend a free demo! Just head to calm.com/MBA

Show Links

InQuasive

Categories
Show

MBA1837 How Entry Level Products Can Help Your Business + Free Ride Friday

Sometimes, the best way to find customers is to create them.

You’ll hear what we mean! Today, we discuss how entry-level products are the perfect gateway for bigger purchases later. Almost every kind of business can (and should) use this strategy.

In this episode, we discuss exactly how.

We’ll cover various ways to create versions of your product with a lower barrier of entry. Using examples from our own businesses and others, we’ll show you how there’s always a low-risk way to bring people through the door — and later turn them into lifers.

No matter what your product is, start thinking about the entry-level version now. Tune in, and develop a strategy that not only attracts customers, but helps you weed out the casual fans and identify the true, lifelong loyalists.

Click Play! 

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

BeProfit

How much are you really making? With so many metrics to keep track of, calculating your profits can be tougher than it looks. The BeProfit app is an all-in-one analytics dashboard that helps you get a grip on your business finances. Track and analyze lifetime profits and expenses in one place. Connect your ad platforms to get insights on your spend. Create, schedule and export reports that tell the real story. Get control over your numbers! For a 20% discount, head to beprofit.co/mba

WebinarNinja

Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/

Show Links

EasyCourse

Categories
Show

MBA1836 My Top 3 Tools for New Businesses

Just. Get. Started.

Sometimes, we spend so much time planning to start a business that we never do it. To get out of “analysis paralysis” and make your business a reality, start here. Today, we discuss the only 3 things you really need to get the ball rolling.

From there, you can decide what you need next. But first things first!

The best part? These 3 tools cost less than $100 combined. It’s never been easier or more affordable to start an online business. The key is to get your ideas out of your head, and into the real world. 

With these 3 tools, you’ll have everything you need to create that initial momentum. Take action — Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

American Express Business Cards

American Express business cards let you track your business expenses, from flights to lunch and more. Get serious spending power, rewards, and support from specialists who understand your needs. American Express is built for business — learn more at americanexpress.com/businesscards

Show Links

NameMesh

Google Domains

Google for Business

Shopify

WP Engine coupon code

Stripe

Categories
Show

MBA1835 Q&A Wednesday: I’ve hired several coaches, but no improvements. What’s wrong with me?

Does coaching really work?

It’s Q&A Wednesday! We’ve got a listener who’s an experienced entrepreneur, but looking to get to the next level. They’ve tried coaches before — more than once. Each time, our listener feels like they’ve wasted their time and money. 

The question is…why?

Today, we discuss what makes coaching work, and what makes it fail. We’ll explain what you need to do on your end to get the best ROI from a coach, plus how to make sure your coach is the right fit for you. 

Fortunately, our host Omar’s had coaches before — both good and not-so-good.

With so many coaches out there, it can feel impossible to figure out who’s the real deal. Tune in, learn a few strategies, and find the coach that can take you where you need to be. Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

Emory University

Meaningful change requires meaningful action. Emory University's Goizueta Business School pushes the boundaries of what a top-ranked business degree can do, by preparing principled leaders to positively impact business and society. Together, the Goizueta community strives to solve the world's most pressing business problems. Drive your career – and business – forward by earning an MBA at Emory that is profoundly personal and highly transformational. Learn more at emory.biz/100mba.

Coinbase

Crypto-curious? Cryptocurrency might seem mysterious, but Coinbase believes everyone should be able to get in the door. Coinbase is a trusted, easy-to-use platform to buy, sell, and spend cryptocurrency. It supports the most popular digital currencies on the market, in a way that’s accessible at any experience level. Millions of people in over 100 countries trust Coinbase with their digital assets. Learn more and get $5 in free Bitcoin at coinbase.com/MBA.

Categories
Show

MBA1834 Why Your Marketing is Not Working

Struggling to get leads? We think we know why.

Or at least, we have it narrowed down to 4 possibilities. Today, we discuss what usually goes wrong with small business marketing. In our experience with marketing fails (yeah, we have some experience with that), the problem almost always falls into one of a few categories..

In this episode, we describe these 4 categories — and help you figure out what to do about each.

With so many strategies, products, and approaches to marketing, it can be impossible to figure out what’s what. But by focusing on the big things to get right, you can vastly increase your chances of success. 

Learn how to do more than just “get your name out there.” Create a smart, results-based strategy that fits your needs — and compensates for your weaknesses. Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/

Categories
Show

MBA1833 Must Read: Simple Numbers by Greg Crabtree

Do you hate dealing with numbers?

If your eyes glaze over when you think about accounting, today’s Must-Read is definitely for you. Simple Numbers is exactly what the title implies: a no-nonsense, straightforward guide to dealing with your business finances.

It’s one of the most valuable books we’ve ever reviewed, especially for people who just don’t enjoy the math of entrepreneurship. 

Today, Omar explains why this book made such a big impact, and why he thinks pretty much every business founder needs to read it. Learn how to deal with the numbers comfortably and confidently, focus on what really matters, and grow your business in the most stable way possible. 

Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

Capella University

At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu.

WebinarNinja

Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/

Show Links

Simple Numbers by Greg Crabtree