What can we learn from failure? And not just any failure — total, massive, beyond-epic, multi-billion-dollar failure?

In this week’s Must-Read book for entrepreneurs, we find out.

Bad Blood by John Carreyrou is many things: an engrossing page-turner, an exemplary piece of investigative journalism, and a huge, devastating lesson in how not to launch a product. It’s the true story of Theranos, a startup with a one-time valuation of 9 billion-with-a-”b” dollars that ultimately crashed, burned, and left all involved reeling (and some facing prison time).

Theranos executives claimed that their technology could run hundreds of medical tests with a single drop of blood. The only problem? It didn’t work. At all. But the pressure to succeed and produce a return on some massive investments overcame any sense of responsible R&D —- or common business sense.

Find out what lessons we small business people can take from the missteps of the big boys. Click play at the top of the page!

WebinarNinja

Bad Blood by John Carreyrou