If your content isn’t marketing, you’re not content marketing. 

Blogs are fun to write, and valuable for your audience. But if they aren’t converting, they’re worth bupkus to your business. Today, we discuss how to move past the “spray and pray” method of throwing content into the wind, hoping for results. It’s time to start tracking, start measuring, and start using your blog to make progress.

Of course, that takes a little know-how.

It’s not enough to be a good blogger. You’ve got to get a handle on tracking content performance, lead attribution, and conversion rates. You’ve got to be able to reverse-connect the dots — from sales to traffic, and from traffic to content. Otherwise, you have no idea if your blog is worth the time it takes to write.

Learn how to measure your blog’s performance, with or without helpful CRM software. Find out if your words are generating leads, and sales. Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

Bank of America

Feeling stuck in your job? Bank of America's Academy for Consumers and Small Business can help. Bank of America can help you start on a long term career path through peer mentoring, immersive programs, and a variety of clear and distinct paths. Take the first step towards your long term career  at careers.bankofamerica.com now!

Amazon Kindle

Read as much as you want, from over a million books available on Amazon Kindle Unlimited. Kindle puts over a million e-books and 5,000 audiobooks at your fingertips. You can also choose from a rotating selection of current issues of popular magazines. With a variety of genres and titles to choose from, you can enjoy popular titles and discover your next favorite series. Read anywhere, on the device you prefer — even switch between automatically synced devices. Get 3 months of Kindle Unlimited for just $1.99 amazon.com/100mba

Show Links

Dev Basu

Google Data Studio