Conferences were always going to go digital.
Enter the online summit, a virtual gathering of industry pros that might offer the same (or similar) benefits to the analog version. These summits are more popular each year, with entire businesses built around hosting and promoting them.
What does that mean for you?
We’ve sponsored online summits, and been asked to sponsor others. Deciding whether it was worth it for us took some serious calculating. Today, we’d like to share our formula. How can you determine the ROI of sponsoring a conference?
More importantly, how can you make sure you actually get the return you expect?
We’ll discuss how to determine if a given summit is worth your sponsorship. Take the steps we outline, and you’ll get a better sense of the cost per lead involved, and whether putting your name on the virtual banners is smart marketing or not.
There’s huge potential in sponsoring summits — but only if the numbers add up. Click Play!
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Today’s Sponsors
Fizzle
Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now!
AdSkills
One of our sponsors has a free gift for you! If you’ve ever run Facebook ads before, you probably know about custom audiences and retargeting. Adskills.com founder Justin Brooke wrote a great book on the subject: Retargeting Recipes, featuring 7 proven retargeting campaign strategies. They’ve printed 1,000 copies of this book to give away — all you pay is shipping. Get your free copy now at adskills.com while it’s still available!