Author: Nicole Baldinu

Podcasting: it’s a lot better with the right equipment.

It’s Q&A Wednesday, and we’re helping one listener choose a crucial piece of gear: the mic! We’ve been doing this for a while — this is episode 1,620 — so we’ve tried quite a few.

The mic we use isn’t the most expensive one, but it does everything a podcaster needs. But more importantly, we control the space we record in. 

That has a much bigger impact on sound quality than anything else.

Learn how to get the most professional sound, whatever the budget. Whether you’ve got a full studio to work with, or nothing but a closet, your podcast can sound awesome. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

Show Links

TroyStudio Sound Recording Box

AudioTechnica ATR2100

Shure SM7B

Zoom H4N

Did Prime ruin the whole shipping thing?

It’s a fundamental e-commerce question. So many businesses lose money — or tighten their margins — by absorbing excessive shipping costs. 

You don’t have to be one of them! 

Today, we explain why shipping should actually be a revenue generator, not an expense. WIth our intrepid host Omar’s experience in e-commerce, this episode lays out the reality of shipping costs and their effect on purchasing habits.

Spoiler alert: shipping is rarely a deal-breaker.

Learn what works best in shipping policy, and get the best deal for your business and your customers. Click Play!

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Today’s Sponsors

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

eBay

Hunting for a rare vintage or new watch? eBay has that hard-to-find watch you’re after, backed by their new Authenticity Guarantee. No fakes, no fraud, no doubt. Independent experts will meticulously inspect every detail of your dream timepiece, so you can be confident it’s authentic. Find your dream watch at ebay.com/luxurywatches today (for domestic sales only).

Few words are more powerful than “no.”

But you have to know how to use that power wisely. 

As your business grows, the “no’s” become more frequent, and more important. Every “yes” is a “no” to something else — which means you need to master your priorities.

Today, we discuss how to be properly selective, and more discriminating in what you say “yes” to. We’ll explore the different kinds of no’s — internal and external — and get a handle on how to wield them effectively.

Opportunity costs are still costs! Learn what that means — Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

Show Links

EasyCourse

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Live Chat Support: it’s an incredible plus for your business.

But that doesn’t mean you’re ready to offer it. Today, we discuss what you have to consider before you make a promise you can’t keep. 

A lot goes into live support, and you have to make sure you can deliver. We learned this with our own SaaS company, as reliable support is great for both pleasing current customers and attracting new ones.

But you can’t just give people support — you have to give them great support, or none at all.

Learn what you have to be able to do, and decide if your business is ready to be…well, more supportive. Click Play!

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Give us a Rating & Review

Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

Need money to start a business?

It’s one of the first big hurdles entrepreneurs face. Going to a bank or VC is a fraught process, and it’s not guaranteed to work. But what if you have family with cash to spare? 

It’s Q&A Wednesday, and we’ve got a listener who has an idea for a mobile app — and a dad with $20k to burn. Should he ask for it? Or is there another way to build this thing?

Today, we’ll explore the ups and downs of taking business loans from family, and what the alternatives are. Risking someone else’s capital is always scary. What changes when it’s someone close? 

Hear what we recommend. Click Play!

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Today’s Sponsors

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

Square

You may know Square as that little white card reader. But Square has so many more tools to help your business! There’s a free online store with pickup, delivery, and shipping. If you’re selling in person, Square makes it easy to switch to contactless payments like Apple Pay with touch-free hardware for your counter, curbside, and back pocket. All these tools work together, all from one place — and that’s just the start. See everything Square can do at square.com/go/mba

Ready to scale?

You got your business off the ground. Now, it’s time to reach for that next level. 

But if you’ve never done so before, look out! Too many small businesses stumble in ways that can cost you dearly — for months or years to come.

Today, we outline 3 ways you can really screw up.

These are the most common ways businesses get derailed on their way up the mountain. Fortunately, the pitfalls are pretty easy to avoid, if you’re willing to grow strategically.

Let’s make sure your business grows sustainably. Click Play!

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Give us a Rating & Review

Today’s Sponsors

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

eBay

Hunting for a rare vintage or new watch? eBay has that hard-to-find watch you’re after, backed by their new Authenticity Guarantee. No fakes, no fraud, no doubt. Independent experts will meticulously inspect every detail of your dream timepiece, so you can be confident it’s authentic. Find your dream watch at ebay.com/luxurywatches today (for domestic sales only).