Author: Nicole Baldinu

Marketing only has a few unbreakable rules. One of them is to never overwhelm the prospect with too much information.

Confusion is kryptonite for sales. But it can be incredibly hard to know when you’re confusing your audience. That’s because it’s exceedingly difficult for someone on the inside of a business to understand the outsider’s perspective.

Unfortunately, all customers are outsiders by definition.

Today, we’ll discuss how to streamline, simplify, and otherwise make it easier for your audience to understand what’s going on. Because only then can they be expected to truly consider a purchase.

You’ll never be perfectly inside your customers’ heads (wouldn’t that be nice?). 

But you can have a grasp of how much information an average person can process before they tap out and move on. Listen in , and see if your messaging needs a little whittling down. Click Play!

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Today’s Sponsors

Wave

Chasing down payments and invoices is annoying, especially for small business. Wave’s easy-to-use invoicing software lets you customize invoices, look professional, and get paid faster. Wave’s recurring invoicing feature lets you forget the paperwork chase and get back to the business you love. Head to waveapps.com/mba for 100% free, unlimited invoicing.

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

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EasyCourse

WebinarNinja Webinar Workshop

What matters most: quality, or fulfillment? What disappoints customers more: failure to deliver on time, or substandard performance?

Meeting deadlines and maxing out quality can be opposing goals. Today, we discuss how to balance them.

We’ve had this experience in our business, when delivering on a promise meant sacrificing a modicum of…let’s say, idealism. Over time, we’ve learned how to navigate both priorities.

On the one hand, failing to respect deadlines can create terrible habits. On the other, sacrificing performance for expediency is no one’s idea of good business. But there is a way to make sure that whichever side you err on, your customers will know you’re committed to their best interests.

We can’t do all things at all times. Tune in, and learn how a balanced approach can give your business the time and space to improve quality and speed at the same time — and at the right times. Click Play!

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Today’s Sponsors

Fizzle

Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now!

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

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WebinarNinja Webinar Workshop

We all want to reach our goals. But where do we set them? How do we know which goals are realistic, and which are just setting us up for failure?

It’s Q&A Wednesday, and we’ve got a listener who misses goal after goal. Is it because they’re too lofty? If so, how can we avoid setting goals that aren’t lofty enough?

If we try to be more realistic, will we aim too low? If we try to be ambitious, will we aim too high?

There’s gotta be a way to hit identify the sweet spot.

Today, we’ll discuss how to expand your concept of goal-setting to encompass multiple layers of goals. By establishing a range of milestones, rather than a single target, you can move towards the “zone of proximal development:” the place where you strive exactly the right amount.

Take a new approach to your goals — one that helps you grow. Click Play!

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Today’s Sponsors

Wave

Chasing down payments and invoices is annoying, especially for small business. Wave’s easy-to-use invoicing software lets you customize invoices, look professional, and get paid faster. Wave’s recurring invoicing feature lets you forget the paperwork chase and get back to the business you love. Head to waveapps.com/mba for 100% free, unlimited invoicing.

Microsoft Teams

Welcome to the new way to work together. From group projects to weekly “all hands” meetings, Microsoft Teams will change the way you teamwork. Contribute to meetings from anywhere, chat with coworkers, find and edit files in real time, and more. With one place to create and make decisions together, there’s no limit to what your team can achieve. Learn more at microsoft.com/teams

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WebinarNinja Webinar Workshop

At our software company, we pride ourselves on customer support. We differentiate ourselves with it, and always have.

It’s kind of our thing.

So we weren’t surprised to field several questions about customer support when we attended a recent conference. What many people wanted to know was how many support personnel are really necessary. For new small businesses, it’s an important question. 

After all, a lean startup can’t afford to idle hands. That said, they can’t afford anything less than top-tier support, either.

Today, we discuss our formula for keeping the right amount of support on hand. It varies from business to business, and depends on the amount of support requests you typically field, but there is a way to analyze your business’s needs. 

Spoiler alert: responding to tickets is not the only thing great support agents do. 

See how we keep pace with our customers’ support needs, as we continue to add agents to our growing team. See how our “Support Ninjas” take ownership of our customers’ success, and why that makes all the difference. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

Automation Finance

The keys to building wealth: invest early, diversify, and create compound earnings. But how? Automation Finance offers real-estate-backed investments for anybody with $250 to get started. Their Automation Finance Reperformance Fund IV offers up to 8% annual returns through monthly dividends. Automated Finance buys distressed mortgages at a discount, then works with the borrower to avoid foreclosure. Start building wealth at www.automationfinance.com/mba.

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Intercom

If you haven’t heard of ClickFunnels, you will. 

The company’s massive conference, Funnel Hacking Live, is like Coachella for marketing nerds. The energy is huge, the excitement is palpable, and the attendees are…devout, to say the least. But is there any substance behind the hype? 

We saddled up and headed to Nashville to find out.

Today, we’ll share 3 deeply important, highly valuable lessons we learned from this conference. We cut through the noise and got to the core of why people are so enthusiastic about ClickFunnels and their philosophy.

This huge, 4-day production was filled with marketing insights, strategies, and tips that anyone can use to grow their business. But most impressive of all was the sense of perspective and community that seems to drive the ClickFunnel faithful. 

Hear what we learned, and see how it can work for you — no airfare required. Click Play!

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Give us a Rating & Review

Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

Automation Finance

The keys to building wealth: invest early, diversify, and create compound earnings. But how? Automation Finance offers real-estate-backed investments for anybody with $250 to get started. Their Automation Finance Reperformance Fund IV offers up to 8% annual returns through monthly dividends. Automated Finance buys distressed mortgages at a discount, then works with the borrower to avoid foreclosure. Start building wealth at www.automationfinance.com/mba.

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EasyCourse

ClickFunnels

WebinarNinja Live Webinar Workshop

Keep. It. Simple.

The problem entrepreneurs often have with marketing is totally overcomplicating it. Too many channels, too much content, and no idea what’s working and what’s not. It’s time to stop being a jack of all things, and become a master of one…at a time, anyway.

But how can you know what to focus on?

Today, we discuss how to narrow down your focus, and tackle one marketing effort at a time. It starts with your own strengths, and leveraging those strengths to get measurable results you can double down on. It’s something we’ve had to remind ourselves to do lately, as our enthusiastic, growing team is tempted to take on…all of it.

By taking things one funnel at a time, you can get the most out of your marketing budget and efforts. By recommitting to what’s proven to work — without excessive variables muddling the data — you can set yourself up for continued success. 

Learn how doing less can bring you more results. Click Play!

SUBSCRIBE ON APPLE PODCASTS

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Give us a Rating & Review

Today’s Sponsors

Fizzle

Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now!

Automation Finance

The keys to building wealth: invest early, diversify, and create compound earnings. But how? Automation Finance offers real-estate-backed investments for anybody with $250 to get started. Their Automation Finance Reperformance Fund IV offers up to 8% annual returns through monthly dividends. Automated Finance buys distressed mortgages at a discount, then works with the borrower to avoid foreclosure. Start building wealth at www.automationfinance.com/mba.