Author: Nicole Baldinu

Hate public speaking? You’re not the only one.

It’s Q&A Wednesday, and we’re helping one listener who’s got a perfect opportunity to raise brand awareness, gain credibility, and get that all-important exposure. Thing is, it means talking in front of people. For many of us, there’s nothing more intimidating.

Is there any way out of it that doesn’t hurt the business?

Public speaking is neither natural nor comfortable for most people. If you’re not into it, don’t see it as a flaw or a weakness in yourself. Instead, see it as an opportunity: to grow professionally and/or to find creative alternatives. That’s exactly what we’re discussing today.

On this episode, we approach the problem from two perspectives. First, we explain how to improve your public speaking and grow more comfortable. But also, we explore other options, ways to get that exposure from somewhere closer to your own comfort zone.

Don’t let fear of public speaking hold you or your business back. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | Spotify | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

Snap Kitchen

Snap Kitchen makes healthy eating easy, delivering fresh, chef-crafted, dietitian-approved meals right to your door.  Snap meals are ready in about 5 minutes and start at just $5.99 per meal. Each meal is made without gluten, artificial preservatives, artificial colors or flavors, antibiotics, or hormones. They offer plans for all types of dietary needs, like keto, whole30, paleo, vegetarian, and vegan. Get started at snapkitchen.com and use promo code MBA to save $20 a week on your first 4 weeks for a total of $80 off!

Kronos

Kronos is workforce innovation that works. Kronos puts HR, payroll, talent, and timekeeping on a single, cloud-based platform specially designed to give HR professionals supporting a blended workforce a whole new
level of confidence. Learn more at kronos.com/hrswagger

Show Links

Heroic Public Speaking

The key to sustainable small business: minimum profitability.

The $5k per month mark is a crucial one, known as the “escape velocity” at which revenue generation is strong enough to actually, truly sustain a company. If your business can make it to $5k quickly, you’ll know for sure whether it’s a winner, or if it’s time to pull the plug and move on.

The faster you get there, the sooner you’ll reach your ultimate business goals.

So, how can we fast-track this all-important metric? How can we move as quickly as possible out of the experimental phase and into real-world business-building? With some strong tactics (and a few sacrifices), you can get there sooner — whether “there” is investing full-time into a proven idea, or moving on to the next one.

Reach that moment of truth ASAP. Your time is precious, and you deserve a strategy that doesn’t waste any. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | Spotify | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

Varidesk

Varidesk is the world’s leading standing desk solution, helping professionals maintain a healthy, active lifestyle in the office or at home. Varidesk converts any desk into a standing desk. Easily go from sitting to standing, increasing your productivity and focus. Varidesk comes with a 30-day risk-free guarantee, and there’s no assembly required. They also cover shipping both ways – if you don’t love it, they’ll pick it up! To learn more, visit vari.com/desks-and-tables/standing-desks to learn more.

Aspiration

Aspiration, a financial partner that puts you, your conscience and the planet first. Enjoy a two percent annual percentage yield, zero ATM fees, and the option to choose your own
monthly fee…even if it’s zero!

Download the Aspiration app to open an account today.

Show Links

$100 MBA Idea Validation Course

MBA1281: Nail Your Value Metric and Make More Revenue

If you’re not on YouTube, you’re not marketing.

YouTube is the second biggest search engine in the world, after Google. And just as every entrepreneur seeks to climb the ranks of the Big G, you should be putting content onto humanity’s favorite video platform.

The only problem: there’s a ton of people doing exactly that.

Today, we discuss how to stand out, find your niche, and claim your own corner of YouTube. There are way too many voices out there, especially for popular topics and industries. It’s more difficult than ever to be noticed — and more important.

We’ll explain how the YouTube SEO game has changed, and how to adapt your marketing strategy accordingly. We’ll also share specific resources you can use to learn more about climbing the YouTube ranks.

Even if you’ve never posted a video, it’s time to learn how to build your YouTube presence. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | Spotify | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

Capital One

With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all  your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet?

Snowe

Everyone wants their home to look and feel great. Snowe makes it easy, with beautiful, functional, trend-proof pieces that last. Snowe offers luxury essentials for every room, minus the markup. They partner directly with craftsmen to make everything from sheets to robes to kitchenware. Find the home collection of your dreams, priced for your reality. Get $30 off your first purchase of $150 or more at snowehome.com/mba.

Show Links

EasyCourse

Dan Martell

Backlinko

Wistia blog

Social media is changing. So is social media marketing.

If you’ve seen the news, you know that Facebook, Twitter, and the rest are doing a walk of shame after failing to protect user privacy. And as the public generally gets tired of overexposure, the social media world is shifting to something more segmented, more clustered, and yes, more private.

Start adjusting your marketing strategy now.

Today, we’ll discuss how the shift to private groups and messaging will change the landscape. The days of funneling leads from the newsfeed are coming to a close. Customer acquisition will require a different skill set than it used to — and email will become even more important than it already is.

Let’s get ahead of the curve, together. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | Spotify | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

Oregon State University

Earn your Oregon State MBA 100% online! Choose from specialized tracks, taught by experienced faculty and designed to meet real-world market needs. Oregon State College of Business is AACSB accredited — which only 5% of the world’s business schools can claim. Online, you’ll earn the same accredited MBA as an on-campus student, working alongside accomplished business leaders. Get where you’re going faster with the Oregon State MBA. Learn more at mba.oregonstate.edu/MBA

Snap Kitchen

Snap Kitchen makes healthy eating easy, delivering fresh, chef-crafted, dietitian-approved meals right to your door.  Snap meals are ready in about 5 minutes and start at just $5.99 per meal. Each meal is made without gluten, artificial preservatives, artificial colors or flavors, antibiotics, or hormones. They offer plans for all types of dietary needs, like keto, whole30, paleo, vegetarian, and vegan. Get started at snapkitchen.com and use promo code MBA to save $20 a week on your first 4 weeks for a total of $80 off!

Show Links

The Verge

Social proof is a marketing must. So how do you get it?

It’s Q&A Wednesday, and one listener needs reviews and testimonials for their website. Whether it’s for your homepage, or just to get your credibility going on review-heavy sites like Yelp or Amazon, you need evangelists.

Otherwise, it’s just your word against the competition’s.

Today, we discuss how to get more reviews — the kind that actually spur interest, trust, and growth. We explain how to get your customers to share what you want them to, without blatantly “bribing” anyone for good reviews.

We’ll get into who to ask, and how to ask from your existing customer base. We’ll detail how to leverage great customer experiences into testimonials, so your social proof is as genuine as it comes. Plus, we’ve also got great tips on how to get reviews even if you don’t have many (or any) customers. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | Spotify | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

Aspiration

Aspiration, a financial partner that puts you, your conscience and the planet first. Enjoy a two percent annual percentage yield, zero ATM fees, and the option to choose your own
monthly fee…even if it’s zero!

Download the Aspiration app to open an account today.

MailChimp

Ready to grow your business? MailChimp is your all-in-one marketing platform. MailChimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let MailChimp help you market smarter — learn more at mailchimp.com

Sometimes, a small business should stay that way.

Not everything has to scale. Entrepreneurship isn’t about creating the biggest company possible; it’s about creating the life you want for yourself. And if that life doesn’t involve making billions, or running a national business empire…you’re not alone.

Today, we discuss why one size (size L) doesn’t fit all. Independent business people around the world run permanently small businesses, and couldn’t be happier. Yes, there are downsides and challenges to being one of the little guys. There are also considerable advantages.

Whether you’re a solopreneur, in a partnership, or just running a small team or Mom & Pop shop, let’s consider keeping it small-time. Maybe you’re in it for the craft. Maybe you only want enough money to be independent. Maybe huge isn’t for you — it certainly isn’t for everyone. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | Spotify | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now!

Creditrepair.com

We’ve all been credit shamed! If you’re car shopping, looking for a home loan, or applying for a job, bad credit can make you radioactive. Fortunately, America’s most recognizable credit repair company can help you fix it. Creditrepair.com has crazy smart people, a patented credit repair process, and relationships with all 3 major credit bureaus. Past members have seen their average score increase by 40 points in 4 months. Go to creditrepair.com/podcast for your free credit diagnosis, and $50 off your first fee. 

Show Links

$100 MBA: Guest Teacher Paul Jarvis – Why Growth Might Be the Worst Thing for Your Business