Author: Nicole Baldinu

At this point in the content marketing game, video isn’t an option: it’s a requirement.

Video content works to help you build an audience. As we like to point out, YouTube is technically the world’s second-largest search engine after Google. But we also know how difficult, intimidating, and time-consuming video production can be. We’ve struggled with equipment, software, and all the rest.

So we decided to make it simple.

Today, we’ll explain how to streamline your video content production. By making some key choices and focusing on the basic essentials, you can take the hassle out of filming videos. The result? Consistent, effective content that does what it’s meant to: drive traffic.

Tune in, and hear how we learned the hard way that trying to do too much is counter-productive. You don’t have to be Spielberg to produce quality, engaging content that’ll boost your business. You just have to know some key basics. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now!

FundRise

Real estate investing is changing. FundRise’s revolutionary model is transforming the industry with software that cuts out inefficiency (and middlemen). Getting started takes less than 5 minutes; get diversified across dozens of carefully vetted and managed real estate investments, then use the intuitive investor dashboard and real-time reporting to manage your portfolio. Go to fundrise.com/mba and get your first 3 months of fees waived!

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WebinarNinja

Camtasia

Screenflow

Sony Vegas

EasyCourse

For entrepreneurs, time is the single most valuable resource. So how can you get more of it?

Executive assistants are not just for Fortune 500 CEOs. Any time you can get work off your plate, it’s an opportunity to spend more time doing more important things. To hire an assistant is to buy time — and that’s always a fantastic investment.

Today, we’ll explain how to go about finding the right assistant for you. Whether it’s local or digital, full-time or part-time, there’s probably someone who can free you from some menial tasks. As you focus on what matters most, your business thrives — thanks in part to your assistant.

We’ll discuss how and where to find your EA, just as our intrepid host Omar is doing now. Since he’s in the market, we figured sharing our experience would be helpful to those listeners who are also considering bringing an assistant on board. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now!

FundRise

Real estate investing is changing. FundRise’s revolutionary model is transforming the industry with software that cuts out inefficiency (and middlemen). Getting started takes less than 5 minutes; get diversified across dozens of carefully vetted and managed real estate investments, then use the intuitive investor dashboard and real-time reporting to manage your portfolio. Go to fundrise.com/mba and get your first 3 months of fees waived!

Show Links

Dan Martell

LastPass

We Work Remotely

Go it alone, or get some help? Every entrepreneur has to ask this question, and the answer isn’t always obvious.

It’s Q&A Wednesday, and one listener is weighing the ups and downs of full independence. When you “bootstrap” your business (as we did), you have total freedom, and total control. No investors, no loans, nada. You answer to no one, and can take your business in any direction you wish. 

You also accept all of the risk.

Is there a time when it’s best to get outside investment? We’ve found that for some businesses, the freedom is worth the risk. But for others, the loss of equity is well worth the stability that comes with external help. 

Today, we’ll explain when it’s smartest to accept a helping hand, and when it’s best to go it alone. Then, you can make the best decision for yourself and your company. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now!

Vistaprint

Vistaprint makes every dollar count for your business. Just choose or upload your design, pick your stock, style, and quantity, and order! You’ll get high-quality business cards, satisfaction guaranteed. $100 MBA listeners can get 500 cards for less than $10. Just visit vistaprint.com/MBA

If a question seems scary, it’s probably worth asking. So be honest — are you really happy?

This deep, fundamental question is a must-ask every so often. When you first get into independent business, the initial excitement is great. But that early buzz fades, and as the long-term reality of entrepreneurship sets in, you have to self-examine.

The good news? If the answer is no, you can fix it. Maybe there are certain aspects of entrepreneurship you don’t enjoy, even if you love running your own business. Maybe the right hire, or the right change in protocol, will make you fall in love with your biz all over again.

Then again, maybe not. 

Either way, it’s best to know. Today, we’ll discuss exactly how to get an honest answer from yourself, and what to do if you’re no longer on Cloud 9. The greatest benefit of entrepreneurship is the freedom to make your own choices — even the hard ones. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now!

Creditrepair.com

We’ve all been credit shamed! If you’re car shopping, looking for a home loan, or applying for a job, bad credit can make you radioactive. Fortunately, America’s most recognizable credit repair company can help you fix it. Creditrepair.com has crazy smart people, a patented credit repair process, and relationships with all 3 major credit bureaus. Past members have seen their average score increase by 40 points in 4 months. Go to creditrepair.com/podcast for your free credit diagnosis, and $50 off your first fee. 

When you’re starting a business, there’s a big, fundamental question you have to ask before you do anything else: build the audience first, or the product?

There are advantages to both options. In fact, we’ve built businesses both ways, and seen all the ways each approach can go right and wrong. In the end, we learned that it all depends on the kind of business and the circumstances in which you’re building it.

Either way, it’s a choice you have to make carefully.

Today, we explain exactly how to figure out which way will work for you. We’ll discuss what exactly an “audience” is in terms of a business asset, and how to assess its value relative to the investment you make in it. Then, you can decide whether to build that audience first or second.

Both your product and your audience can be built around each other, like a binary star system. Tune in, and take the first step toward answering what might be the most important question for a new entrepreneur. Click Play!

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Today’s Sponsors

Capital One

With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all  your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet?

Varidesk

Varidesk is the world’s leading standing desk solution, helping professionals maintain a healthy, active lifestyle in the office or at home. Varidesk converts any desk into a standing desk. Easily go from sitting to standing, increasing your productivity and focus. Varidesk comes with a 30-day risk-free guarantee, and there’s no assembly required. They also cover shipping both ways – if you don’t love it, they’ll pick it up! To learn more, visit vari.com/desks-and-tables/standing-desks to learn more.

Considering a team retreat? We just got back from our first, and we learned a ton.

We took the whole team to Bali, Indonesia for some work, play, and all-around bonding. From all over the globe, our remote employees flew in and met face-to-face for the first time ever. Organizing the trip was no small feat, but it was worth every minute of planning and every company dime we spent.

Today, we discuss the things that went great, and the things we’ll do differently next time. We review the logistics, and explain how we kept the trip mission-focused, positive, and productive. Hear what we did right and wrong, so you can have as great a time as our team did — and meet your business goals while you’re there.

Before you start packing for your team’s big getaway, tune in to this episode. Click Play!

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Give us a Rating & Review

Today’s Sponsors

Capital One

With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all  your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet?

Snap Kitchen

Snap Kitchen makes healthy eating easy, delivering fresh, chef-crafted, dietitian-approved meals right to your door.  Snap meals are ready in about 5 minutes and start at just $5.99 per meal. Each meal is made without gluten, artificial preservatives, artificial colors or flavors, antibiotics, or hormones. They offer plans for all types of dietary needs, like keto, whole30, paleo, vegetarian, and vegan. Get started at snapkitchen.com and use promo code MBA to save $20 a week on your first 4 weeks for a total of $80 off!