Author: Nicole Baldinu

What should you be charging?

It’s a question every freelancer and service-based business owner has to answer. Setting the right rates is crucial to the ROI and long-term sustainability of your business. Whether you’re a photographer, developer, writer, or any other service provider, your time has to be worth enough to keep the business growing.

Otherwise, you’re running in place.

Today, we discuss 3 different ways to set your rates, and how to determine exactly what those rates should be relative to your needs and expenses. We give you the formulas you need to find the right number — the number that will give you the time and money you need to provide the service and grow the business.

For service businesses, time really is money. Find out how much you’re worth, and how often to revisit your rates moving forward. By the hour or by the job, you can’t sell yourself short. Click Play!

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Microsoft Surface Go

Get the job done, no matter where you are. The Surface Go is the smallest Surface ever, weighing just over a pound with a 10’ touchscreen. The compact, powerful Go has laptop performance with tablet portability starting at just $399. What are you waiting for? It’s time to Go!

WGU

WGU is on online university that’s changing lives by changing higher education. Their innovative competency-based learning model is tailor-made for busy adults with their own schedules. Learn at your pace, so you can graduate faster based on your own progress. For more details and to get your application fee waived, head to wgu.edu/100mba

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EasyCourse

We all know entrepreneurship is hard work. But if it’s not fun, what’s the point?

In order for your business to be successful, it has to be enjoyable. That’s not some feel-good naivete — it’s a cold, hard fact of business. If it sucks, it isn’t sustainable. You have to take some pleasure in your business, or your motivation will fail. You have to look forward to what you’re doing, because the business depends entirely on your doing it.

Today, we discuss how to create a more fun experience, by actively encouraging good times and inviting positive vibes into your company. We’ve got 7 specific ways you can make fun happen for you and your team, so the work becomes brighter, better, and less of a friggin’ drag.

It won’t eliminate stress, and it won’t make work easier, but it will make running your business more rewarding, more enjoyable, and more likely to succeed. As entrepreneurs, we have to choose fun, not just hope for it. Click Play!

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Mattress Firm

Ready to improve your sleep? The experts at Mattress Firm are here, ready to help you build your bed from headboard to mattress to adjustable base, right down to the sheets and bedroom decor! Save 10% with coupon code PODCAST10 at mattressfirm.com/podcast

Macmillan Publishers: Dear Founder

Dear Founder: Letters of Advice for Anyone Who Leads, Manages, or Wants to Start a Business by Maynard Webb and Carlye Adler is an instant classic. It’s full of valuable advice on overcoming the obstacles of entrepreneurship, like financing your business and the personal challenges of being a leader. Now, you can enter to win a a free copy of the audio verison, read by Chris Ciulla. Head to macmillanaudio.com/dearfounder

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Even for entrepreneurs, business is a team sport. So how can you keep your best players loyal to the squad?

How do you inspire commitment over months and years? How do you create motivation beyond your employees’ paychecks, so they want to give their best? How do you keep them around?

Employee loyalty can be one of your greatest assets. Frequent turnover of your staff wastes time, money, and resources as you scramble to hire and train. Every cent you spend on your employees is more than just the price of their work — it’s an investment in their future with you. Don’t lose that investment. Instead, do what it takes to see returns.

Today, we discuss how to keep your employees on the team. It has less to do with money, and more to do with creating an environment in which team members feel valued, respected, and integral to the success of the company. Learn how to create allies, not just employees. Click Play!

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Kronos

No one compliments you when their paycheck is correct. But make a mistake, and things can get ugly. To keep payroll and HR on point, try Kronos. Kronos is workforce innovation that works, making sure payroll is right from punch-in to paycheck.  Learn more at kronos.com/payroll

Adroll

Whether you’re running a new startup or an established business, creating sustainable growth is Priority One. Over 37,000 brands use AdRoll to find more customers and make more sales, making over 246 billion in sales annually. Trust your marketing budget with a proven partner. To invest smarter and grow faster, head to adroll.com/mba

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WebinarNinja

Sometimes, you just don’t feel like it.

We’ve all glared at the alarm clock with that death stare. We’ve all laid in bed for far too long, dreading the work ahead. We’ve all wasted time because of a lack of motivation. We’ve all been tired, depressed, unenthused. We’ve all been there.

But there’s a cure.

Today, we offer 4 techniques to get inspired, get motivated, and get the heck out of bed. As entrepreneurs, we have to keep running our businesses — even when we don’t want to. So we all need a little push from time to time, a bit of inspiration to stay on top of our game. These 4 motivational hacks are easy to implement (even from bed), and they work.

Our host Omar would know. He uses these exact techniques whenever he’s feeling less-than-ready-to-rumble. It happens. But after hearing these techniques, you’ll be ready for whatever’s next. Click Play!

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Today’s Sponsors

Mattress Firm

Ready to improve your sleep? The experts at Mattress Firm are here, ready to help you build your bed from headboard to mattress to adjustable base, right down to the sheets and bedroom decor! Save 10% with coupon code PODCAST10 at mattressfirm.com/podcast

Microsoft Surface Go

Get the job done, no matter where you are. The Surface Go is the smallest Surface ever, weighing just over a pound with a 10’ touchscreen. The compact, powerful Go has laptop performance with tablet portability starting at just $399. What are you waiting for? It’s time to Go!

Every business has its slow season. But just because you’re not swamped with sales, it doesn’t mean you can’t sustain your revenue and continue to grow your business!

It’s possible to maintain both your revenue and your momentum through the slow periods, with a little bit of strategy. Even with fewer customers on a month-to-month basis, you can still meet quarterly and annual goals. Even better, you can use the downtime to make smart investments in your business that will pay off when sales pick up again.

Today, we discuss how to use your time wisely when sales are below average. We discuss several ways you can rev up your professional and business development when other areas of the business are slow. We show you how to come out of a weak sales period rejuvenated, better prepared, and ready to make the busy season busier than ever.

Hear how it’s done. Click Play!

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Give us a Rating & Review

Today’s Sponsors

Microsoft Surface Go

Get the job done, no matter where you are. The Surface Go is the smallest Surface ever, weighing just over a pound with a 10’ touchscreen. The compact, powerful Go has laptop performance with tablet portability starting at just $399. What are you waiting for? It’s time to Go!

CodeCademy

Codecademy is easiest way to learn how to code. They’ve helped over 45 million people level up their careers with interactive coding tutorials so far. Now, Codecademy Pro is making it easier than ever with a simple mobile app, custom learning paths, and quizzes to check progress. Get 50% off at codecademy.com/mba with promo code MBA!

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WebinarNinja

EasyCourse

WebinarNinja Affiliate Program

Lynda.com

MBA437: Should You Offer an Affiliate Program?