The $100 MBA

What does a podcast cost?

It’s a good question, and one you should definitely ask before you get on the mic. The good news is that it’s more affordable than ever to produce a decent quality, competitive podcast in your space.

But a good entrepreneur always crunches the numbers.

We’ve gotten a ton of exposure and opportunities thanks to our humble little show. And take it from us, it started out very humble indeed. Almost 1,500 episodes later, we only wish we’d started sooner. Podcasting is a viable, economical brand builder for any entrepreneur with a point of view and a (surprisingly) few bucks.

Today, we’ll ring up the price on a bare-minimum-quality podcast. Your “starter podcast” won’t cost a prohibitive amount, but it will require some investment. 

We’ll discuss initial one-time costs as well as recurring costs you can expect. We’ll also offer lots of recommendations for hardware, software, and resources to use. 

Get ready to podcast. But first, let’s do the math. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

AdSkills

One of our sponsors has a free gift for you! If you’ve ever run Facebook ads before, you probably know about custom audiences and retargeting. Adskills.com founder Justin Brooke wrote a great book on the subject: Retargeting Recipes, featuring 7 proven retargeting campaign strategies. They’ve printed 1,000 copies of this book to give away — all you pay is shipping. Get your free copy now at adskills.com while it’s still available!

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EasyCourse

AudioTechnica ATR2100

Porta Booth

Audacity

99 Designs

UpWork

Canva

SoundCloud

Transistor.fm

Libsyn

MeetEdgar

Buffer

What are you waiting for? 

No, seriously. What should you wait for before starting a business?

One of the first, biggest hurdles new entrepreneurs face is taking the first step into the game. You’ve researched, you’ve planned, you’ve studied. But when is the right time to actually move? When does the light turn green, and how can you know?

There’s a shockingly simple answer.

Knowing what conditions should be in place to start a business is important to your chances of success. But those conditions probably aren’t as hard to align as you think. There’s an overlap in the venn diagram between planning and execution that anyone considering independent business should understand. 

The answer to the question of “when” is the same for almost every business. We’ll discuss what that answer is, and why it’s correct. When this episode is over, you’ll know exactly when the time is right. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

AdSkills

One of our sponsors has a free gift for you! If you’ve ever run Facebook ads before, you probably know about custom audiences and retargeting. Adskills.com founder Justin Brooke wrote a great book on the subject: Retargeting Recipes, featuring 7 proven retargeting campaign strategies. They’ve printed 1,000 copies of this book to give away — all you pay is shipping. Get your free copy now at adskills.com while it’s still available!

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Free $100 MBA Idea Validation Course

Every business needs a website, and therefore a good domain name. But do you need all the domains with that name?

Good question.

It’s Q&A Wednesday, and one listener wants to know if you should buy up the .com alternatives: the .co, the .net, even the international domains like .uk and .au. How many domains is too many? 

How many is not enough? 

Domains aren’t exactly expensive, but a few ventures into the game can ultimately cost you hundreds if you’re not picky enough. On the other hand, you don’t want someone else using your name and causing all kinds of brand confusion. 

Today, we’ll discuss what you should do before you start snapping up domains. If you buy too many too soon, you can end up burdening your business instead of protecting your brand. Find out what needs to happen first, and proceed from there.

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

Personal Capital

Ready to purchase a home? Saving for tuition? Talk with Personal Capital’s registered advisers, who can help you build a personalized plan. Or download the Personal Capital app and get a 360-degree view of your finances in one place. Invest with logic. Plan with heart. For more information, head to personalcapital.com

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Free $100 MBA Idea Validation Course

Business travel got you stressed out, tired, and feeling low? It’s not just you.

Traveling for work can absolutely suck. The airports, the baggage, the time zones, the bad food, and a million other inconveniences can turn any trip into a draining experience. As entrepreneurs, business travel is supposed to be part of the fun.

So why isn’t it?

We’ve put a lot of miles on our own business ventures, schlepping from conference to conference and managing a remote team spread around the globe. We know business travel, and we’ve picked up a few tricks along the way that make it a much less stressful experience.

The work we do on the road is invaluable to our business. That’s why it’s important to have strategies for staying on top of your game, wherever you are. Get there, get it done, and get home without the drama. Come back feeling just as good as when you left — mentally and physically. 

Find out how. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

Fizzle

Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now!

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TripCase

Priority Pass

Customer service: the forgotten weapon. The power move. The brand-defining differentiator that sets you apart from the competition. The secret to long-term customer retention and increased CLTV (Customer Lifetime Value). 

It’s kind of a big deal, so you have to get it right.

Great customer service doesn’t just solve customer’s problems. It creates loyalty and reduces one of the worst diseases a business can struggle with: churn. So how can you make sure you’re offering customer service that works? 

It’s almost shockingly easy to improve your customer service.

Today, we share 3 ridiculously simple ways you can make sure to be there for your customers. With a little strategy, you can pre-solve a ton of problems, and build a reputation for customer service that keeps people coming back — and inspires new people to come on board.

We run a SaaS (Software as a Service) business, so we know better than most how important customer service is. When people don’t feel confident, when they don’t feel secure in your support, they live on the fence. Great support attracts, onboards, and retains customers, especially with a digital product.

Take these 3 steps. It won’t be hard! And it’ll be well worth the effort. Click Play!

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efile4Biz

efile4Biz is a leading IRS-authorized e-file transmitter offering the best value in online 1099 and W-2 e-filing services, with comprehensive processing of tax forms including printing, mailing, and optional electronic delivery and electronic filing with the IRS and SSA. For quick, easy, cost-effective, reliable and secure tax filing, head to efile4biz.com

Motley Fool

Ever wondered how to invest, or struggled to understand how to make your money work for you? The Motley Fool is just what you need. Brothers Tom and David Gardner provide advice and guidance that cuts through the noise of standard business sections and websites. Get simple, easy-to-use market analysis to help you beat the market. Kickstart your 2020 financial goals with 5 of their favorite stock picks for free at fool.com/mba.

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EasyCourse

Second-guessing: some would say it’s a sign of healthy skepticism. But if it becomes a habit, it’s fatal to entrepreneurs.

When you run your own business, you are constantly faced with high-pressure decisions — way more often than people with conventional jobs. With every call you make, that little voice can be heard talking: was I right about that? Should I have [fill in the blank] instead?

Don’t “what if” yourself out of business.

There are simple steps you can take to make sure that while you don’t always make the right call, you make the call that made the most sense. While nothing can ensure you bat 1000 with all your decisions, you can rest easy knowing you didn’t make the kinds of mistakes that put your judgment into question.

It’s just a matter of preparation.

You can maximize the odds of every decision turning out to be correct by laying the groundwork. Today, we share the surprisingly easy precautions you can take that make all your decisions better — and let you sleep soundly knowing you did your best. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

Personal Capital

Ready to purchase a home? Saving for tuition? Talk with Personal Capital’s registered advisers, who can help you build a personalized plan. Or download the Personal Capital app and get a 360-degree view of your finances in one place. Invest with logic. Plan with heart. For more information, head to personalcapital.com