Author: Nicole Baldinu

To rebrand or not to rebrand? That is the question. Today, anyway.

If you feel like you chose the wrong name for your business, or something about your business name is holding you back, it might be time to rechristen. But you can’t do so without considering the costs — and not just in terms of dollars and cents.

Sometimes, it can be better to keep a…less-than-ideal name, especially if you’ve already sunk a certain amount of time and resources into it. It all comes down to a simple cost/benefit analysis of how a name change would affect your budget, your online presence, your overall marketing, and more.

Spoiler alert: rebranding involves more than a redirect from your website URL.

Today, we’ll discuss all the arguments for and against rebranding. There are several examples of rebranded businesses out there, some more successful than others. There’s even one that turned back, un-re-branding itself when they realized the price was too high.

If you’re considering a fresh handle, do the research first. Make sure that whatever you decide, your business can move forward no matter what you call it. Click Play!

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Today’s Sponsors

Amazon Logistics

Amazon Logistics has a new program for leaders who want to build their own full-time package delivery business. Get access to Amazon’s logistics training and technology, and start building a team of motivated drivers in your community. To learn more about becoming an Amazon delivery service partner, go to logistics.amazon.com.

Fundopolis

Investing: it seems complex, intimidating, and impersonal. With Fundopolis, it doesn’t have to be that way. Fundopolis is where people and money come together to support businesses they care about. Investing shouldn’t just be for industry insiders; it should be for communities and individuals trying to grow something they’re passionate about. Head to fundopolis.com/podcast for an enjoyable, personal investing experience.

SaaStock rocked — and we brought back some lessons for you.

This annual convention for SaaS (Software as a Service) businesses is a magnet for startups, freelancers, thought leaders, and entrepreneurs from around the globe. This year, our intrepid host Omar was invited to speak at the Sydney version of this multi-city international get-together. 

The “Disneyland for SaaS professionals” did not disappoint.

As a speaker and attendee, Omar found loads of valuable lessons for any kind of business, of any size. Most of them had to do with the incredible value and potential of well-run professional conferences, and why every entrepreneur should try to be a part of them.

SaaStock proved beyond a doubt what many independent business owners already suspect: a great conference is filled with the kind of personal, face-to-face opportunities that no other networking forum has. Whether you speak, or just buy a ticket, conferences like SaaStock are a must.

Hear what we learned, and what you can expect if you plan on making SaaStock in 2020. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

Axos Bank

Want a bank that moves your small business forward? Axos’ basic business checking account is crafted for business owners with solutions to meet your needs. It’s simple, convenient, and hassle free. Axos is 100% digital, with lower overhead that eliminates the need for maintenance fees, minimum balances, or domestic ATM fees. Access your money anytime, anywhere. Axos will give you $100 just to try it out: use promo code 100MBA at axosbank.com/100mba.

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EasyCourse

SWOTing: it’s not something you do to flies. It’s a simple but powerful exercise anyone can use to refocus their business and plan for whatever comes next.

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis lets you look around the bend to the future of your business. It’s an easy way to assess exactly what your business has going for it, what it lacks, and how you can improve. 

In other words, a SWOT analysis is the first step in crafting (or re-crafting) your business strategy.

Today, we’ll explain exactly how to conduct a SWOT analysis, and what to do with the information you get from it. We’ll help you take a moment, look up from your laptop, and plot your course for the medium-to-long-term future. 

With nothing but a piece of paper, a pen, and an hour or so, you and your team can position your business for growth, not just continued existence.

We recommend conducting a SWOT analysis once every quarter. Learn how — Click Play!

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Today’s Sponsors

Fizzle

Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now!

Fundopolis

Investing: it seems complex, intimidating, and impersonal. With Fundopolis, it doesn’t have to be that way. Fundopolis is where people and money come together to support businesses they care about. Investing shouldn’t just be for industry insiders; it should be for communities and individuals trying to grow something they’re passionate about. Head to fundopolis.com/podcast for an enjoyable, personal investing experience.

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WebinarNinja Blog

Business draining you? Feeling exhausted?

You’re not alone. But you have to fix it.

It’s Q&A Wednesday, and one listener is simply out of gas. The freedom of entrepreneurship has a cost, and that cost is a workload and mental burden that few of the conventionally employed ever experience. How can we cope? How can we maintain our energy?

We’ve been there.

Our intrepid host Omar knows what it means to live in a state of near-constant burnout. Until he decided to prioritize his health and well-being, he was on the fast track to nowhere good. By neglecting his health, Omar wasn’t helping his business. A fatigued entrepreneur can’t reach their full potential. 

Exhaustion is not a sign of dedication. It’s a liability.

Today, we’ll discuss some specific things you can do to make sure you have the energy to stay at the top of your game. Some are very simple, some require a little work and investment. But all of them will help your business by helping you perform. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

Amazon Logistics

Amazon Logistics has a new program for leaders who want to build their own full-time package delivery business. Get access to Amazon’s logistics training and technology, and start building a team of motivated drivers in your community. To learn more about becoming an Amazon delivery service partner, go to logistics.amazon.com.

You’re missing a huge marketing opportunity.

That’s the case for most entrepreneurs with a business website, at least. Statistically, the “About” page is one of the most visited pages on a given website — second or third behind the home page, usually. And yet…so few people take advantage of this.

“About” pages are almost never optimized for marketing. And that’s a gosh-darn tragedy.

So often, we think of the “About” page as something fun and personal. It’s a place to share our story and a little bit of ourselves. But what we forget is that our story — our selves — are the heart of our brand. The “About” page is an honest-to-goodness conversion tool that we’re just not using. 

Our story isn’t just a story. It’s a lead magnet!

In today’s marketplace, consumers want to know about you. That means traffic. It means SEO. It means an opportunity to grow your email list and leverage the fun, personal stuff into sales. Today, we’ll discuss how we’re changing our own “About” page to reflect that, and how you can, too.

Don’t be afraid to shine. Learn how to optimize your “About” page, and actually utilize this hidden asset. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | Spotify | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

Fundopolis

Investing: it seems complex, intimidating, and impersonal. With Fundopolis, it doesn’t have to be that way. Fundopolis is where people and money come together to support businesses they care about. Investing shouldn’t just be for industry insiders; it should be for communities and individuals trying to grow something they’re passionate about. Head to fundopolis.com/podcast for an enjoyable, personal investing experience.