Author: Nicole Baldinu

Catastrophic success is real — and dangerous.

Unchecked growth has the same effect on a business as it does on a body: it overloads the systems and puts you at risk for collapse. Yes, growth is necessary for a business to survive. But if that growth isn’t sustainable, your business won’t survive it! That’s why it’s important to have a vision for the pace of your growth.

Today, we discuss how to plan intentionally for growth, and how to spot the red flags that signal an imminent growth-based catastrophe.

By making sure your business is equipped for more and more customers, you guarantee that you’ll never be a victim of your own success. Part of the excitement of growth is planning for it, moderating it, and making sure it’s a net benefit rather than a careless risk. 

Don’t be caught off guard!

Tune in, and hear how you can get ready to grow in a way that’ll keep you in business for the long term. Click Play!

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Today’s Sponsors

Mailchimp

Ready to grow your business? Mailchimp is your all-in-one marketing platform. Mailchimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let Mailchimp help you market smarter — learn more at mailchimp.com

Native

Native creates safe, simple, effective products that people use every day. Their products are filled with trusted ingredients, and their natural deodorant is no different. Typical deodorant contains ingredients like aluminum. Native deodorant has no aluminum, parabens, or talc. Instead, it has simple ingredients found in nature. Native offers free shipping, returns, and exchanges. For 20% off your first purchase, head to nativedeodorant.com and use promo code MBA.

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EasyCourse

Sometimes, you’ve gotta sweeten the deal. But like literal sweeteners, bonuses have to be applied strategically.

Today, we discuss how free swag, extra content, and other bonuses can move the needle on conversions. When a relatively small investment can motivate the right action and move people down the sales funnel, there’s no point in being stingy. But you have to make sure that your investment gets the right returns.

Full disclosure: we’ve offered some terrible bonuses — the kind that cost us money without really promoting growth.

Now, we’ve seen what kinds of bonuses really convert. Join us as we explain how to craft a bonus offer that’s smart, valuable to the customer, and worth it for your business. Plus, we’ll discuss how to source and fulfill physical bonuses like branded clothing and other accessories. 

We’ve given away a lot to learn these lessons, so let our experience help you to bonus wisely. Click Play!

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Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

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Teespring

Do you know what your employees are worth? 

It’s Q&A Wednesday, and one of our listeners has a valuable employee with an inconvenient request: a 40 (yes, 40) percent increase in salary. That’s a hard bargain to drive, but driven it is. What’s an entrepreneur to do when a crucial team member makes such a drastic demand? 

Today, we’ll discuss if, and how, to keep employees who highball.

In determining what’s best for the business overall, there are more factors to consider than just one salary budget. There are also potential reasons for employee dissatisfaction that go way beyond the size of their paycheck. Getting to the real root of a request like this is the only way to make the right decision.

Tune in, and join us as we think about what really keeps great employees around, and when it’s time to let one go. Learn how to do the math for your business, and establish feasible, earned increases for key players. Click Play!

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Today’s Sponsors

Bayer

Bayer creates medicine to treat allergy symptoms, so allergies don’t get in the way of a good time. From advances in health to innovations in agriculture, Bayer is advancing medicine for a better life. At Bayer, this is why we science.

Columbia College

Founded in 1851, Columbia College has been accredited for more than a hundred years. 8-week classes are held year round, so you can earn your degree quickly. With Columbia’s “trutition,” your education is one low price; no fees, book costs, or other surprises. Columbia even offers e-texts convertible to audio for studying on the go. Graduate or undergraduate, live or online, Columbia has classes for you — plus, Columbia has eliminated all fees from the application to graduation. Head to mytruition.com/mba to learn more.

Travel can be a great part of entrepreneurship. It can also hurt your content production — but only if you let it.

You don’t have to choose between travel and content productivity. Whether you need to record podcasts or videos, you can stay on schedule with the right tools, the right tricks, and the right approach. Best of all? You don’t have to sacrifice one bit of quality.

Our intrepid host Omar would know. 

He’s traveling all week, despite having to record an interview, give an interview on another podcast, and shoot some marketing video. It’s not our first time producing content on the move, and we’ve got it down to a (conveniently mobile) science. 

Today, we’ll discuss the travel-friendly recording equipment we use to keep the content coming, no matter where we are. We’ll explain how to find and set up the right space for good audio and visuals. We’ll also tell you what to do before you travel, so you can get clean, professional results. 

Don’t let traveling mess with your content schedule — or vice versa. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

American Express

You said “yes” to starting a business. “Yes” to turning an idea into reality. “Yes” to earning your first dollar, and many more. Now, say yes to the American Express Business Card, with no annual fee, payment flexibility, and other solutions for a growing business. Get the powerful backing of American Express — and don’t do businesses without it. Learn more at americanexpress.com/no-annual-fee

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Audio-technica ATR2100 Microphone

Logitech C920 Webcam

Logitech Brio Webcam

“Free” can really cost you.

If you’re giving away too much, it’s not just hurting your bottom line. It’s hurting your future chances of success by building an expectation you can’t escape. It’s also creating a very unfavorable impression about your product’s true value. Far more than the actual cost of a product that’s offered for nothing, you might be losing years of potential future revenue.

Before you give anything away, you need to understand what you’re giving up.

We’re not talking about free trials or other limited marketing tactics. We’re talking about devaluing your product to the point where customers no longer believe it’s worth anything. And you’re not the only one who loses; statistically, customers rarely get the full benefit of a product they haven’t properly invested in themselves.

Before you offer anything for free, take the time to consider the long-effects. Tune in, and learn where the line is between marketing and freebie-ing your way out of business. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

Avalara

Avalara takes the hassle out of tax compliance. Avalara software automatically calculates the right amount of sales tax for every transaction in real time, and files your returns wherever and whenever they’re due. Avalara integrates with your accounting, e-commerce, and point of sale software. With experts in 15 countries around the world, Avalara knows tax compliance wherever you do business. Let Avalara take care of your taxes, so you can focus on running your business. Head to avalara.com/mba to learn more.

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The 30 Day Automated Webinar Challenge

EasyCourse

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WebinarNinja

You can do this. You are doing this. And it’s not a mistake.

Impostor syndrome affects almost everyone, but it’s especially vicious among entrepreneurs. Because we’re off the beaten path, making our own decisions and living according to our own ideas, it can be very easy to start doubting ourselves. Without the support of a conventional job structure, it can be hard to believe in our own ability.

You’re not the only one.

Impostor syndrome has killed innumerable businesses. Sometimes, people simply can’t believe that they deserve success — especially if there’s no one telling them so. Today, we’re sharing the tricks and tips we use to abolish Impostor Syndrome, and keep misplaced emotions from obscuring the fact that we are good enough. 

We’ll discuss how to maintain an honest and accurate assessment of yourself and your ability, and to silence the negative internal chatter than can creep into you head. If you’re doubting yourself, take a listen. Click Play!

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Today’s Sponsors

Bayer

Bayer creates medicine to treat allergy symptoms, so allergies don’t get in the way of a good time. From advances in health to innovations in agriculture, Bayer is advancing medicine for a better life. At Bayer, this is why we science.

ActiveCampaign

ActiveCampaign makes a customer experience automation platform for growing businesses. ActiveCampaign can help you formulate a great “win-back” email campaign to remind your customer why they were interested enough to subscribe in the first place. Head to ActiveCampaign.com/100MBA and start a free trial. You can get a second month free, free migration, and 2 free one-on-one sessions with a member of the ActiveCampaign team!