Author: Nicole Baldinu

Apple does not sell the most devices. Apple does not bring in the most revenue. Apple does not dominate the market. 

But Apple makes more money than literally every other company.

Today, we discuss how, and what it can mean for you. Your business isn’t the size of Apple’s, but the profit strategy Apple uses can work just as well at any scale. It’s about putting profit first, and making sure the margins reflect a strategy that means every dime you spend is returned to the maximum.

In short, it means competing for value — not price, revenue, size, or anything else.

With a profit-first mindset, you can create incredible stability for your business. It’s what allows Apple to completely outperform the competition, without bothering to offer sales or discounts. It’s what allows them to rake in the profits, without breaking a sweat over what percentage of the market they control. 

For Apple, it’s all about profitability, and it shows. Take a page from the Book of Jobs: Click Play!

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Today’s Sponsors

Bank of America

Feeling stuck in your job? Bank of America’s Academy for Consumers and Small Business can help. Bank of America can help you start on a long term career path through peer mentoring, immersive programs, and a variety of clear and distinct paths. Take the first step towards your long term career  at careers.bankofamerica.com now!

Onnit

Alpha Brain by Onnit is a clinically studied nootropic that helps healthy adults with memory, focus, and mental speed. Whether it’s a work project, a test, or an athletic event, taking Alpha Brain is like having another gear for your brain. It’s made of Earth-grown, stimulant-free ingredients that you can feel good about. Plus, it’s cheaper than a daily cup of coffee. Alpha Brain is free to try — just pay shipping. Get a two week supply free at onnit.com/100mba now!

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EasyCourse

It might’ve taken months, or more, to earn a customer’s business — but you don’t have that long to make sure you keep it.

The first phase after the initial transaction is where the most important impressions are made. Before the purchase, the customer’s excitement about your product is theoretical. Once money has changed hands, though, it’s reality time. Either this customer will get the most out of your product and trust you for the long haul, or not.

If not, you’re wasting some of your investment in sales and marketing. 

Churn kills. The customers you have are a far greater source of revenue than the customers you don’t have yet. Treat them right from the jump, and you invest in something that will sustain your business for years. Today, we’ll discuss how to give your new customers the early wins and immediate satisfaction that kicks off a long, mutually beneficial relationship.

When the cash register rings, you’ve got one more sale to make: the one you just made. Tune in, and learn how. Click Play!

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Kronos

Kronos is workforce innovation that works. Kronos puts HR, payroll, talent, and timekeeping on a single, cloud-based platform specially designed to give HR professionals supporting a blended workforce a whole new
level of confidence. Learn more at kronos.com/hrswagger

smartwater

smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart!

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WebinarNinja

Anything You Want by Derek Sivers

“The most successful email I ever wrote”

A big project is like a big meal: you can’t swallow it all at once. When the task before you is huge, where do you start?

It’s Q&A Wednesday! We’ve got a question from a listener with a conventional job, but a problem that’s very common in entrepreneurship. Our listener’s new boss wants her to implement a comprehensive new approach office-wide, but has left it completely up to her to decide how. 

When all you have is an endgame, finding the beginning can be tough.

Today, we explain how to turn a general goal into an actionable plan. From defining the goal more precisely, to establishing milestones, to measuring success, you can turn vague hopes into winning realities. We’ll discuss our listener’s specific task, and how to extrapolate her example to apply to any large undertaking — including starting a new business. 

You’ve got big ideas. Let’s turn them into results. Click Play!

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Today’s Sponsors

smartwater

smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart!

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

Staying focused and motivated over the course of long projects is one of those skills an entrepreneur simply has to have. It’s one of the key differences between entrepreneurship and conventional work — you’re responsible for the long term, not just the day’s or week’s to-do list. 

That said, we understand how tough it can be to sustain morale over months and months, especially when the endgame seems so far away.

Fear not! Today, we explain exactly how to keep your eye on the prize, however long it takes. We’re at the tail end of our own project, one that’s currently in its 18th month. When we started a year and a half ago, the finish line was well over the horizon. Now, our consistency and patience is paying off. 

We’ll discuss the organizational and management strategies you can use to make every day of your project feel like Day One, all the way through. From writing a book to launching a product, you can handle shifting timelines, hard-to-envision outcomes, and the sheer unknown. 

You know what the say about a journey of a thousand miles. Take the first step today — Click Play!

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Today’s Sponsors

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

MailChimp

Ready to grow your business? MailChimp is your all-in-one marketing platform. MailChimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let MailChimp help you market smarter — learn more at mailchimp.com

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WebinarNinja

Trello

In many ways, the earliest phase of starting a new business is the most fun. The possibilities are endless. The sky’s the limit. The only boundaries are imagination. 

But eventually, you have to make a decision.

Today, we discuss some general, universal truths we’ve discovered in the course of founding multiple businesses. We’ll share what we’ve learned to best determine what’ll work and what won’t, from idea validation to business modeling. Whether you’re starting your first business, or moving on to your next, these tips are timeless.

We’ll explore some atypical options that you may not have considered, even if it’s not your first rodeo. From the philosophical to the practical, these tips can improve your chances of picking the right business to get into next. 

Every journey starts with Step One. Make sure yours is in the right direction: Click Play!

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Today’s Sponsors

smartwater

smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart!

Onnit

Alpha Brain by Onnit is a clinically studied nootropic that helps healthy adults with memory, focus, and mental speed. Whether it’s a work project, a test, or an athletic event, taking Alpha Brain is like having another gear for your brain. It’s made of Earth-grown, stimulant-free ingredients that you can feel good about. Plus, it’s cheaper than a daily cup of coffee. Alpha Brain is free to try — just pay shipping. Get a two week supply free at onnit.com/100mba now!

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EasyCourse

Empire Flippers

WebinarNinja

Superhuman

Finding great employees takes time and money. But are you getting the most from your hiring budget?

No entrepreneur should be afraid of investing in great team members. That said, there are smarter, less costly ways to find the right fit. With a little knowledge, you can save thousands that would otherwise be wasted on redundant efforts. 

We would know — we’ve found employees the wrong way ourselves, only to find out we could’ve discovered the same talent without all the expense..

Today, we share 5 specific strategies we use to find, attract, and hire the right person for the job. Without recruiters or agencies, you can widen the search field while narrowing down to the best prospects. 

We’ll detail each strategy, and explain why the best hire isn’t always the cheapest. Plus, we’ll share the best websites to post for your open positions. Click Play!

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Today’s Sponsors

MailChimp

Ready to grow your business? MailChimp is your all-in-one marketing platform. MailChimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let MailChimp help you market smarter — learn more at mailchimp.com

smartwater

smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart!

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ZipRecruiter

UpWork

We Work Remotely